Six months in the making and in a frenzy of media interviews - including a cosy TV appearance with Gordon Brown - the much anticipated, UK government-backed 226-page report on Safer Children in a Digital World, more snappily labelled the Byron Review, was yesterday finally unveiled by Dr Tanya Byron.
The fallout from her detailed recommendations on evolving the way videogames are rated, promoted and sold will continue to be hotly debated of the coming days not just by the games industry, but also MPs, the press and the public. Which is precisely what the Review sought to achieve.
Though concerns have been expressed about the nature of the recommendations, the industry has received extensive, and largely clear-headed coverage across all major media outlets. At the heart of the review is the recognition of a general lack of awareness and understanding of the games industry from without. Now firmly centre stage, the Review provides gaming with a solid, visible platform for sensible, positive debate.
24 hours after publication, Dr Byron spoke with GamesIndustry.biz to give her reaction to the response, and explain in detail her views on the games sector.