30°
Submitted by Lavalamp 517d ago | news

Ubisoft CEO: work on franchises until 'it needs a break'

Shack News: "As one of the largest third-party publishers in the biz, Ubisoft has quite the portfolio of IP to draw from. Some franchises have been long-dormant, which begs the question: what is Ubisoft's strategy with maintaining their brands?

CEO Yves Guillemot explains that Ubisoft's approach is to iterate on a franchise until they can no longer innovate." (Industry, Ubisoft, Yves Guillemot)

Pope_Kaz_Hirai_II  +   518d ago
Yea i think assassins creed needs a break.. looking forward to watchdogs tho.
Elem187  +   517d ago
Assassins Creed definitely needs a break.. Part 3 just felt like a chore to get through after the 7th sequence. I had to will myself to finish it instead of being compelled by fun to finish it.

I'm not picking up 4 on launch, I'll wait for the bargain bin prices. I already have too many must have titles I'm picking up this fall and two of them are from Ubisoft (Rayman/Watch Dogs)

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories

Never Alone Review - Against All Odds | Awesome Games

7m ago - Joe from Awesome Games writes: 'Gaming doesn’t have the best reputation when it comes to represen... | PC
10°

'Far Cry 4' Is A Card That Ubisoft Can Only Play Once

11m ago - Forbes: I’ve recently taken some time out of saving the world and romancing elves in Dragon Age:... | PC
10°

AMD Radeon R9 295X2 Receive Surprise Price Cut, Now Street Below $800

15m ago - Is the best offense a good defense, or is the best defense a good offense? We're not sure, though... | PC
20°

Dragon Ball Xenoverse Hands-On | Gamereactor UK

21m ago - GR-UK writes: "After the huge disappointment that was Battle of Z, it is great to see that Dragon... | PC
Ad

Front-end Developers Wanted

Now - Want to help us build the new N4G platform? | Promoted post
10°

RuneScape Charity Breaks Previous Record

21m ago - Jagex's second annual Well of Goodwill event has shattered last year's record with time left to g... | PC