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Man Behind "I Love Bees" Halo 2 Campaign Joins Xbox Entertainment Studios

GR: "Elan Lee started at Microsoft Game Studios as a Lead Designer during the original Xbox era, but shortly afterward, he co-founded 42 Entertainment, a media company responsible for Halo 2's "I Love Bees" alternate reality game (in addition to the "Why So Serious?" campaign for The Dark Knight), but now he's joining Microsoft's Xbox Entertainment Studios."

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Sev1341d ago

I bet when his dogs bark, they shoot bees out of their mouths.

knifefight1341d ago

Bees?
Beads.
Beads?
Beads.
Gob's not on board.

dbjj120881341d ago

This ARG creeped me out at the time, but it should mean compelling Xbox TV stuff.

Mystogan1341d ago (Edited 1341d ago )

Cool, looks like this dude has talent.

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