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Man Behind "I Love Bees" Halo 2 Campaign Joins Xbox Entertainment Studios

GR: "Elan Lee started at Microsoft Game Studios as a Lead Designer during the original Xbox era, but shortly afterward, he co-founded 42 Entertainment, a media company responsible for Halo 2's "I Love Bees" alternate reality game (in addition to the "Why So Serious?" campaign for The Dark Knight), but now he's joining Microsoft's Xbox Entertainment Studios."

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Sev1098d ago

I bet when his dogs bark, they shoot bees out of their mouths.

knifefight1098d ago

Bees?
Beads.
Beads?
Beads.
Gob's not on board.

dbjj120881098d ago

This ARG creeped me out at the time, but it should mean compelling Xbox TV stuff.

Mystogan1098d ago (Edited 1098d ago )

Cool, looks like this dude has talent.

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