It's all about the American Dream. You start at the bottom, put in effort and time, and you make it to the top... no matter who you have to kill. Any stone player can get known and get paid if they take what they want, and survive the day. And see the next guy lining up to take what's yours and make it his. That's what makes this country great.
Gamers live the life Rockstar's built for them, fifty million of them, doing what they want and getting ahead one drive-by, one stolen ride, one felony at a time. It's a funhouse mirror on our sliding culture, envisioned by a Scot and a pair of Brits. Imitators come and go. None come close to Grand Theft Auto's excesses, successes, consequences, and stepping outside the lines. The franchise is big-time. Stocks jump at the mention of its name. So do giant-killers, lawyers, mothers, and politicians lip -- all stepping up to take their shot at a game that turned controversy into fame, and then infamy.
A life of crime ain't easy, baby.