Dear Don Mattrick,
My name is Danny Peña, founder of Gamertag Radio. I've been part of the Xbox Community since I played your first console back in Nov. 2001 in New York City. One of the things I loved about that event was getting to know the people that worked on it behind the scenes. At the event, I got to meet an Xbox exec whose name was J Allard. He was at the event from the beginning until the end, talking to the fans and getting everyone excited for the next big thing. Years later, Microsoft was getting ready to launch the Xbox 360. J Allard came to our show just to talk about the console. (Thanks to a former employee, Trixie, for helping make that happen.) There was no PR involvement; it was J Allard himself who said yes to our request. He got us excited once again by just talking to us instead of depending on the media.