AMD passed me a note in which they talked about the the trends of the graphics industry currently and moving into Q3 2013. If you may remember, it has been over a year since AMD released their Radeon HD 7000 graphic cards which include the flagship Radeon HD 7970. AMD assures that their top of the line card is ready for next generation gaming with a strong developer support, improved driver performance and a game bundle that for now remains unmatched. The Radeon HD 7970 was launched on 9th of January at a price of $549 US. Since then, AMD has been hard on work releasing new Catalyst drivers to improve the performance in the latest gaming titles along with slashing the price of these cards for stronger competition against NVIDIA GPUs. Also we have seen new iterations of the GPU which include the GHz edition variant (starting from $369) and the Boost edition HD 7970 (Starting from $399 US).