Sony SVP of PlayStation brand marketing talks about Sony's E3 press event, PS Vita, the One Sony strategy, and how retail is still critically important
You know the majority of the people are NOT ready yet to go all digital. Don't push us to go into that digital era when most of us are happy with our very own disc copy of the game. If you want people to go digital, slowly introduce it, give us incentive and make sure to inform us the advantages of switching. Always give us options and trust me gamers will support your company and throw their money at you.
xboxone really came in out of nowhere to be honest.
At least they dodged that bullet before they released it. Unlike the psp go which was a fail in practice not just theoritically.
I suppose we can really trust sony when they digital only is a bad idea.
I guess you people don't game on PC because I love my steam library. I have over 250+ games and there's nothing quite like scrolling through that endless list of games and picking any game I feel like playing at the moment and just loading it up.
@thechosenone Hopefully your PC is superfast if your scrolling through that many games.
How digital do MS expect us to go with a non-removable 500gb HDD? "You can plug in an external drive" i hear you cry. There is no way in hell, that MS will allow software to be installed on an external drive.
Microsoft just took that step too early and with a too consumer unfriendly approach. I think that Sonys slower, more-thought out approach with Gaikai will be more user friendly in the long run, judging by their current strategy.
"xboxone really came in out of nowhere to be honest" Yes, and then they try to force it down our throats claiming it's innovation, the future. Microsft have never been a company to innovative. No more like wait and see what is leading then emulate.
@infamousinfolite haha it is.
"I have over 250+ games and there's nothing quite like scrolling through that endless list of games" And if your computer or HDD crashes, what then?? You have to re-download your entire library of games all over again?? most people including myself don't have Unlimited bandwidth you know, which is why I prefer a mix of both physical(for bigger games 6GB+) and digit(smaller games 1-3GB) copies of games. Too be honest, the only reason I've been downloading games lately on PSN is because either it was a very good PS+ deal or the game was free, otherwise I normally would just buy the physical copy at the store.
The issue is bandwidth. We can just put more bandwidth between a local storage medium and out television screen, than we can put between the internet and our HDD. Also consider that Sony has a vested interest in the the success of storage mediums, like blu-ray. When you take the aforemention two facts into account, it becomes clear that video games will come primarily on store-bought medium for the forseeable future.
@thechosenone Yes, the vast majority of people do not game on PC. They don't know how to build their own, let alone even change out a Video Card. All they are stuck with are store bought computers, and the hefty gaming ones are way over priced. So it's either a $1900 Alienware or $400 PS4, for the normal consumer.
@thechosenone Yes but there is a HUGE difference between all digital on console and Steam. I use steam daily as I gave on PC. Digital games on Console are over priced and offer barely a discount at all. Steam is an amazing service especially steam sales which pretty much sell current games and old games DIRT cheap. I picked up Batman Arkham City a month or two after release and I only paid like $10.00 I would not mind all digital on consoles IF they dropped the prices but I dont see that coming what so ever.
@Army_of_Darkness You can backup any game in your Steam library onto a disc or to another drive.
To anyone using Steam to justify Microsoft's now defunct model, there is a MAJOR difference. Steam games are more aggressively priced. If you watch out for Steam sales you can sometimes get games and their accompanying DLC at up to 75% off. This is actually a current issue with the digital content on the PSN, XBL, and was going to be an issue with the Xbox One (used game fees "could" have been as much as the full retail). Digital versions of games on these networks are still stuck at ridiculously high prices compared to the physical media. There are many games that are still $20-30 more digitally than what you could pickup in the local bargain bin. I have no issue with the Digital/DRM-ridden model when the digital versions are VERY competitively priced compared to the physical versions (aka Steam) and digital only (indie, mini) games stay within the $5-10 range. It's just ludicrous to spend $60 on a digital game with DRM when you can run down to the local store or buy the game from online retailers at the same or cheaper price and also not be tied to it forever via the DRM that is inherent to digital.
just like that..... http://www.cad-comic.com/ca...
@Army_of_Darkness "You have to re-download your entire library of games all over again??" Yup. But the good thing with PS4 is that you'll be able to play after you've downloaded 1-2GB? So even less of a problem. :D
yea psp go was really an experiment more than anything. the real issue with it though was the fact that not all psp games were available for download nor were UMD movies so it was essentially very inferior to the normal PSP and more expensive lol....
so buying a pspGO over a regular PSP would be like buying and xbox one over a ps4 it just makes no sense O_o
Not really, PSPGO was doing it before Xbox One, difference was Sony still gave an option in the 3000 that wasn't pure digital.
because if they do, they will not offer Xbone games on bluray and only make them available on XBL but they didn't! worst yet, they were planning to offer physical copies like what we have now, but force the physical copy buyers into digital DRM which was ridiculous! PSP GO! was a failure but its legacy will forever remain in the Playstation business as it was the stepping stone for Sony to raise awareness among gamers about going digital! the downfall was NOT all games were available on PSN and the prices was the same or more than retail. however, without the Go!, there wouldn't be as many PSP games on PSN right now too. with the Vita, Sony clearly shows that both physical and digital can coexist peacefully and they are truly making an effort to sway people into going digital by making digital copy a bit cheaper since launch and with some brilliant cross buy offers and the biggest push being PS+! PS+ will only continue to become stronger once the PS4 is out of the gate as many more people will have to subscribe to play online and at the same time, we can expect better free games will be on offer as undoubtedly publishers are getting a cut from the PS+ fee when their games are offered as games in the instant game collection WHICH in itself is another HUGE push into going digital! Sony is doing all the right things and it's really hard to think otherwise! forcing your way forward ala Xbone is not best the way to do it and M$ should learn a thing or 2 from Sony regarding this as it's already too late for them if they want to make themselves as the "pioneer" of going digital on consoles as Sony has been doing it since Warhawk (2007)!
The problem with going into an all digital games console is that internet speeds, at least here in the U.S, are craptastic along with many other countries. When we are up to speeds that google is trying to push with google fiber I see an all digital console as an okay thing to have. But they have to lower the price to make it seem more of an incentive to switch
Like "thechosenone", I enjoy scrolling through my 100+ games on Steam. All my games are in one place and there's no need to go searching for discs. Best of all, I bought all my games from Steam's 50-70% discounts. This more than justify the cost of building a gaming PC.
you can backup your games from Steam, in fact you can just copy the folders on steamapps\common\ to another computer, once you start Steam on that computer it would take a while to verify a game but you won't need to re-download.
I buy most of my games online...
ChrisW I do also by my games online..... I especially Love getting the package and opening it up to insert the Bluray Goodness !!
Sony really is saying all the right things and making all the right moves. PS4 is going to be amazing, I think this is going to be the golden age of gaming for Sony.
Exactly... I think gamers want options. I personally don't mind buying digital games. I shop all the time on PSN. However I love the options of buying a hard copies of a game.
Nothing beats going to a store picking up a disc-based game. Coming home with the game unraveling the plastic that surrounds and encases it. To opening the game and the smell of "new disc smell" wakes your senses pulling out the manuals for a good read and then finally input the disc in said system for the system to recognize it and for you to play it.
Yeah. Being able to buy a physical copy of any great(especially single player) game is very important to me.
for me. Nothing quite beats a seasonal steam sale.
The only reason I buy digital is because I'm afraid of losing my tiny card like I did once... a 50$ game, and I never bought physically ever, again... plus, I think being able to download it anytime is great, and it stays forever in your account so you don't have to worry.
I too have a hefty steam collection but the truth is, it is at a way bigger risk then our physical media ever will be. I can ensure my physical disc stays safe for years to come, unless there is a fire or something. You can never ensure Valve stays in business forever. at any time, Valve could shut down steam, and the thousands we've spent on it, are just gone.
^^^. Disagree, just what risks are there? You can run Steam in offline mode forever, and you can backup all your games. To me there's a better chance my physical copies of games would get stolen or destroyed
i love digital, the problem is the price. i pay double when i buy a new game on psn. so i guess its not really an option.
Digital games are good for those games you can play here and there and never get sick of them. EX: Sports games with franchise mode where you can play it out over the course of months or somthing. your getting your money's worth then. A game you can beat in 15 hours isn't a game I want to buy digital....I may beat it and not want to play it again for a while, in which case, a physical copy would have been the smarter choice. * I have Hotshots Golf 2 in my psp and it's perfect for a digital release. Any time I want I can continue my career, see all y saved stats and records, continue to earn more courses, at home or on the go whenever I want. I'm never going to "beat" the game, so it is fun for an hour or so here and there, but it will always be fun like that and thus makes sense to have around, on the go, whenever I want it.
To be honest, it has been slowly introduced this gen. I don't mind digital purchases once its not forced. I just don't like DRM and constant online connection. These should have no place in a console any time in the future.
I don't mind an option to by a SP game digitally as long as it's available physically as well and I don't have to sign in every time i want to play MY game. If i have to sign in to play MY (single player) game it better be 95% off retail price. Even then I like to buy physical copies of games i really like.
There is nothing wrong with a well priced Digital only copy... it's just a shame they are mostly not well priced.
Most aren't ready for it because of many reasons 1) not everyone has a great internet provider or their internet connection isn't fast enough to download a game of let's say 25gb in a few seconds. When I purchase a disk I just pop it right in and it starts right away 2) hard drive size. 500gb fills up really quickly especially if your a gamer that purchases many games. I assume 3tb hard drive should be sufficient
Agreed. Also, for me personally, as a collector type person, the storage just IS NOT there, yet. My 500gb PS3 HDD is full thanks to PS+ and so is my 32gb Vita card. I literally have to delete stuff everytime a new large title comes up on PS+. I know that there is a lot of research into streaming technology, but based on my experience with current technologies, I think streaming still has a fair way to go before it is viable as a primary method for content delivery and a lot of people, even with a constant internet connection do not consistently have the bandwidth to do it seamlessly (our cable internet provider can't).
I know I don't want to go all digital!! 1mbps internet is just hell for downloading games!
@ Lovable; I agree, we shouldn't be pushed one way or another; that being said most people don't want to pay to play online as a mandatory service, either. I don't know why Sony doesn't realize that and package all of the things that they will have to pay for and put that into PS+ and only charge those who want the services. I couldn't care less about finishing a part of a game for a friend myself.
Well said .
Sony learned its lesson from the PspGo, that's why Vita came out with both options. PspGo was a test for all digital and they weren't going to make hat mistake again.
sony offers a lot of digital options, and options is the key word let me buy what i want how i want
GIVE US INCENTIVE!!! number 1 reason! If digital were $10 cheaper, that ALONE would make many people switch. And honestly, it SHOULD be $10 cheaper.. we aren't stupid, we know it's cheaper to provide a download than it is to produce/ship/store a physical disc and mark it up for retail! Number 2 reason.. backwards compatibility.. in my opinion once we go digital I want to be able to access any purchased content on every successive platform. If we can be promised we will carry our digital purchases with us for LIFE than that would be a very compelling argument for switching to digital.
i will never buy online games only untill we get terabyte hardrives as standard in every console and pc or movie player. also online downloads must be 50 megabytes per minute. im basically saying untill downloading games or movies is as fast as mp3 then no way for me.
COMMON SENSE ON WHY WE DON'T WANT TO GO DIGITAL FOR LARGE AAA GAMES: 1. You pay for your hard drive size. Buying digital only fills it up faster. The PS4 only comes with 500gb. If I buy my games digitially that thing will be filled up in 2-3years instead of 5-6 years. 2. Games on PSN aren't always priced as well as retail. Retail has deals on different games all the time whereas with PSN you may still be paying $10-15 for a dlc pack when the game itself has dropped to $5 NEW at retail!!! 3. DOwnload cap with most major Internet Service Providers. If you exceed the 250GB or whatever per month you'll be charged extra by the ISP and thats ontop having less room on your hard drive and having to wait for everything to download instead of just picking it up at the store. 4. If your hard drive dies... have fun redownloading and installing everything... instead of just loading the disc in again... COMMON SENSE PEOPLE. STOP PUSHING DIGITAL ON US BECAUSE IT SAVES YOU MONEY OR I'LL FIND A NEW HOBBY. I WILL BUY SMALL INDIE GAMES DIGITALLY so good job bringing more small developers to your console Sony. Anything thats $1-$5 via PS+ sales hell yes i'll buy it digitally. Everything else I buy physical.
Timing is everything.
I don't see why physical and digital can't co-exist. It already does. Don't fix what isn't broken.
Thats because its just too expensive. Digital games have the advantage of not being damaged and can be accessed any where but the online prices just cant compete with retail. I would rather buy online (i see the advantages out weighing tbe disadvantages) but the prices are just not right
If the prices were cheaper then retail such as in relation to Steam how many games on that system are cheaper then Retail PC games, more consumers would buy online
I agree. It doesn't make sense that you still pay full price online when there is no middle-man involved. I'd rather pay $60 for a retail game I can resell rather than a $60 digital game that I'm forever stuck with.
its even more than the price in a store. at least here in switzerland. i can buy it on amazon for half the price...
Not that I am defending the high price of digital releases, but there is still a middleman with digital distribution. Bandwidth isn't free.
Prices are just not right? Pretty funny saying this just a week before the Steam summer sale... My digital PC game library has a ratio of about 10:1 to either of my console libraries because of the huge price advantage of digital. But statements such as "customers don't want to buy it online right now" pretty much explain how Sony managed to let Minecraft slip run right past their noses. The fact that it's selling better than any PS3 exclusive to date pretty much proves that if the price is right and the content is good - people will snatch digital games faster than you can say pcretailisdead.
and my steam collection is 2 games compared to my ps3 which is over 100, i can get a bunch of cheap games online for ps3 maybe you just suck at looking.
I can't argue the price advantages of digital, but there's plenty of disadvantages too. I own about 75 games on Steam. The thing is, you don't actually "own" your Steam games. If my account was banned, I risk losing access to my games without any explanation given. There's no denying that digital releases are easier for most people to deal with, but it just doesn't beat a physical copy. Call it the collector in me. There's absolutely no reason why physical and digital can't co-exist. This digital-only future is a terrible idea.
@Skizelli Even if your account is banned, you only risk losing online gaming. This is clearly stated in steam EULA (and the same applies to digital games on the console. You are never banned from a game). You like your physical copies for collection purposes? That's great but most people are not collecting plastic cases, and with a big library this could get really cumbersome. This is pretty much why phyiscal music CDs are now almost extinct: no point in collecting plastic cases for CDs when your average Iphone can hold up your entire music library from age 0 and physical simply can't compete with it because of the added costs. @kanetheking You are as clueless as it gets if you think cheap games online for the PS3 can compete with the open environment of steam: I can get steam games diretly from their sales (which sometimes go as high as 90% discount), from 1$+ HumbleBundles that sometimes offer 10 games and more (not to mention the extra BTA games), from any retail store running discounts on physical copies of steamworks games, from ridiculously low Amazon digital game sales with steam codes (check out their 5 games for 10$ June bundles), and from other competing outlets (almost every new game preorder in GreenMan Gaming you can get for around 35-45$ thanks to discount codes. You have over 100 PS3 games? Well that's nice. My Steam games list is at around 600 games and counting compared to about 50-60 I won on each of my consoles. And the kicker is that with an average spending of 3$ on a steam game, it probably cost me less to buy that entire catalog than it cost you to buy your 100 games. How much did you average did you pay?
@humbleopinion: You're wrong. Valve most certainly has suspended people's accounts for unknown reasons (they won't tell you), shutting them out of their games. Regardless, it doesn't change the fact that you don't own your games on Steam. You may be okay with that, but I'm not. I'd choose 100 physical games that I actually owned over 600 digital games that I didn't any day. Allow me to point out a few things from Steam's EULA since you brought it up: "Valve hereby grants, and you accept, a limited, terminable, non-exclusive license and right to use the Software for your personal use in accordance with this Agreement, including the Subscription Terms. The Software is licensed, not sold. Your license confers no title or ownership in the Software. "Valve may cancel your Account or any particular Subscription(s) at any time. In the event that your Account or a particular Subscription is terminated or cancelled by Valve for a violation of this Agreement or improper or illegal activity, no refund, including of any Subscription fees, will be granted." Boxed games may suck up space, but if you're okay with not owning your games, then you shouldn't have a problem with selling them in order to make room, either. ;) As for your comparison to digital music, they still put out audio CDs, people still buy vinyl, and most people buy single tracks over entire albums these days, so that point is mute. Do you collect anything at all? Books? Movies? Do you even understand the appeal? I'm not saying digital is a bad thing, but a digital-only future is. It shouldn't become the be all/end all of game distribution, and I highly doubt it will to be honest. HumbleBundle is great. XBLA is great. PSN is great. Even GOG is great. But I still want a choice, and I'm not alone.
@Skizelli Arguing won't change facts: People can get banned from online, but they can still play their games. Account suspension is something else, and only serves as a temporary measurement in case of accounts suspicious in fraud and hijacking. But if you are the original owner of the account and can prove it (ie not someone who bought existing account from the russian market) you can have the suspension lifted. Assuming of course you didn't participate in the fraud attempt yourself. Don't participate in fraud attempts is a generally a good policy. Police authorities can still confiscate your game CDs if you do that in real life. In today's world people should worry more about their CD shelf going on fire or their place robbed then they should worry about being banned from their Steam account. Not to mention you can always buy DRM free game in the humble store, or GOG and some will provide you with dual-licensing so you get a steam copy as well as a backup game in case something happens to your steam account. As for digital music: a small minority still buys vinyl, yes. But compared to the behemoth digital music sales this is a niche. Just like collector editions of games are a niche. That is why Apple is the richest company around while at the same time Tower Records went bankrupt. Most people today prefer digital exactly because of the price advantage and portability of the digital medium. Please read the original delusional comment I replied to ("prices just cant compete with retail") and then my reply. We can agree that there is a minority that are collecting stuff (virtual or physical) but what does that have to do with the fact that most people don't?
@humbleopinion: In any case, you still don't own your 600 games on Steam. That's a fact. You keep saying "most people," but according to the very article we're commenting about and Microsoft's reversal on their DRM policy for the Xbox One, that's just not the case right now. At least not for the video game industry. The mobile market is an entirely different breed of consumer.
@Skizelli But this is the case: The only market where we have practically everything released on day one is the PC market, and digital sales surpassed physical sales. You can always say that on consoles physical sales are still higher, but that's simply because people don't have a proper digital alternative. When people do have a good game offered in digital it sales tons: Minecraft already surpassed in sales most of the Xbox and PS games released since the first days of both consoles. Half Life 2 on the PC is practically a digital game tied to your account which you don't own, and it sold better than any console exclusive to date on either the PS3 or the 360. And if we take into account the mobile market where things are already digital, you can quickly see. Angry Bird sold more copies than any console game to date, and it's part of the game industry whether we like it or not.
@humbleopinion: "The only market where we have practically everything released on day one is the PC market, and digital sales surpassed physical sales." When you consider the fact that Steam is practically the only thing keeping PC gaming alive these days, that doesn't really help your argument. What is a "proper" digital alternative? I think the PS3 and 360 are doing just fine in the digital market. I buy a mixed amount of digital and physical games for those, and that's the way I like it. Steam may have better prices, but again, you don't own any of your games. That's a key point. I own the games I download digitally from either PSN or XBL, so I expect to pay more. "Minecraft already surpassed in sales most of the Xbox and PS games released since the first days of both consoles." I don't understand how sales figures translates to "most people" wanting digital. Minecraft sold and continues to sell because it's Minecraft; Half-Life 2 sold because it's Half-Life 2. Do you think sales would be different if they came exclusively in a box? "And if we take into account the mobile market where things are already digital, you can quickly see. Angry Bird sold more copies than any console game to date, and it's part of the game industry whether we like it or not." That's not even a fair comparison. The mobile market has always been digital, and not every consumer is the kind of gamer you would find on PC or console. You're talking about hundreds of millions of people who use these devices on a daily basis, for more than just games. Like I said before, the mobile market is an entirely different breed of consumer.
"Steam is practically the only thing keeping PC gaming alive these days" No, it's just beating the competition because of brand recognition and features. But the alternatives offered by Desura, Humble Store, GOG and more are counter offering are great nonetheless, and if Steam wasn't around anymore they would simply take it's place. "I own the games I download digitally from either PSN or XBL, so I expect to pay more. " No you don't. Ownership doesn't exist for digital games on these services. You can't sell your "owned" games for example. "I don't understand how sales figures translates to "most people" wanting digital" Well, do you have a better counter-argument showing that "most people" want physical? "The mobile market has always been digital, and not every consumer is the kind of gamer you would find on PC or console." No it hasn't. In fact, Nokia tried to pioneer gaming on mobile with the NGage which used SD cards and games were sold physically for the device. It was a miserable fail. "Like I said before, the mobile market is an entirely different breed of consumer" Good, then why not get these hundred of millions of consumers on board in the console space with a proper digital store and library offering?
@humbleopinion: "No, it's just beating the competition because of brand recognition and features. But the alternatives offered by Desura, Humble Store, GOG and more are counter offering are great nonetheless, and if Steam wasn't around anymore they would simply take it's place." The PC market as we know it is dying. If it weren't for Steam, who knows where PC gaming would be right now. You rarely see a PC exclusive AAA title these days as it is. And what competition exactly? You're comparing a service that's been around since 2003 with services that are targeting specific gamers. e.g., If I want old DRM-free games, I'll buy from GOG. If I want great deals on DRM-free indie games, I'll buy from Humble Bundle (most come with Steam keys). They aren't competing with Steam because they aren't trying to be like Steam. If Steam ceased to exist, I highly doubt GOG, Humble Bundle, Origin, etc., would rise up to the occasion. "No you don't. Ownership doesn't exist for digital games on these services. You can't sell your 'owned' games for example." Technically speaking, you're right. But I still own it more than I would a game on Steam. "Well, do you have a better counter-argument showing that "most people" want physical?" No. But I never claimed most people want physical, either. There's just not enough data to say one way or the other. You can't compare the mobile or PC market to the console market. "No it hasn't. In fact, Nokia tried to pioneer gaming on mobile with the NGage which used SD cards and games were sold physically for the device. It was a miserable fail." Yeah, but you're talking about a failed handheld game console. The digital-only Phantom failed to impress gamers around the same time period. If we're talking about Apple's grip on today's mobile market - a market they practically created - then you must recognize the fact that iOS was released in 2007, with the launch of the App Store the following year. "Good, then why not get these hundred of millions of consumers on board in the console space with a proper digital store and library offering?" I'm not against that! The entire point I've been trying to make here is that physical and digital media can and should co-exist. There's absolutely no harm in having choice as a consumer. I noticed you ran out of bubbles. Seeing as civil debates on N4G are rare, feel free to message me if you want to continue. It's been fun. ;)
You guys just love dat Gamestop, don't you?
We love choice. Gamestop isn't the only place to buy and sell games.
I had Borderlands 2 around the holidays, but once I was done, I traded my Borderlands 2 for XCOM Enemy Unknown. Apparently, the guy wasn't into strategy games. Borderlands 2 was cool, but I liked XCOM more, and still have it. There are other places on the internet that do trades too. Gamestop is obviously NOT the only recourse you know.