"With Microsoft, unfortunately it's not 100 per cent free-to-play because it requires the Gold subscription to Xbox Live membership," explains Kislyi. "But that's a Microsoft requirement which is valid for us and for Activision and for EA and all other partners. They cannot drop it for us because they would have to drop it for everyone and it would be a total mess for them.
"This we have to tolerate, which I am not happy about. I would rather add another 30-40 million non-golden members and they will monetise occasionally," he says.