There's an interesting bait and switch in Titanfall, the first-person shooter from the people who made Call of Duty what it is today.
It begins with a rodeo, as the 70 developers at Respawn Entertainment call it. A Pilot, the game's agile, double-jumping, jet-pack boosting soldier class, leaps, perhaps from a rooftop, onto the back of a Titan, the game's lumbering but powerful mech class, rips off a panel and shoots its brains out - just a bit.
Inside of the Titan, the heads up display flashes a warning: "foreign body detected." The player panics, anticipating imminent destruction, and ejects.
Outside of the Titan the Pilot has already stopped shooting and is waiting patiently for the victim to emerge from their protective shell. When it does the Pilot fires and the switch is complete.
This scenario, described to Wesley Yin-Poole of Eurogamer by Respawn lead artist Joel Emslie, who followed Vince Zampella and Jason West out of Infinity Ward having worked on Call of Duty...