Heads May Roll (and Some May Change Place) at Microsoft and Xbox on July the 1st

At the end of last month Microsoft’s CEO Steve Ballmer sent a letter to the shareholders explaining his vision for the future of the company, and his plan to perform a major restructuring to turn Redmond’s software and hardware giant into a devices and services company. Multiple sources report that some corporate heads may depart and some may be reshuffled or even gain a larger role. Strong focus is on Don Mattrick, while the changes will probably majorly involve the Xbox division.

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Lone_Man1999d ago

you think that consumers are some kind of joke?? changing things again and again...this is really exhausting ..

Abriael1999d ago

Microsoft has become quite set in its ways though, so a change will probably be good. At the very least the Windows division losing some of it's "overlord" power in favor of Xbox and other division would probably be positive.

inveni01998d ago

Microsoft's Windows 8 OS and recent Xbox One fiasco just stand as evidence that they're on a different planet. They don't work tirelessly to create beneficial user experiences. And that's why companies like Sony, Apple, and Google just stomp all over them. If they don't do something fast, they may even lose their foothold in the PC market. Chrome OS is already a viable alternative. Microsoft definitely needs to sit down and rethink their approach to product design and services.

The_Con-Sept1998d ago

Someone ordered a spin doctor at Microsoft.

Anyway hopefully they bring some bacon home for PlayStation to take note of.

mcstorm1998d ago

@inveni0 I have to disagree chrome is a flop and the numbers show it. The os has only sold a quarter of a million devices. Windows 8 has out sold everything apart from xp and windows 7 in its 1st 3 months on the market. People seem to forget that windows 7 is a very good and stable os and people don't need to upgrade there pcs as much. As for the tablet market Microsoft had 7.5% of the market after the 1st 3 months and the surface alone sold over 1 million in its 1st 3 months on the market. Now go back to Androids 1st tablet the xoom it reached a quarter of a million in its 1st 12 months on the market and it was available in every shop world wide the surface rt is not.

Microsoft have lost there foot in markets like tablets and phone but they are now doing quite well in these markets yes they are not number one but they are gaining market share each quarter.

As for the Xbox business everyone said last gen that they had no chance against sony but look what happened the gained a massive market share on Sony.

As for Microsoft making a U turn for me it has miffed me off as I was looking forward to some of the things it offered like match making when doing something else or jumping from one game to another. This will now be gone as I have to put the disk in the console.

For me I think Microsoft should of given us the choice to opt in or out the drm as i did not have an issue with it.

I know people did but no matter what Microsoft do people will say its a bad move but it will be the same with Sony or Nintendo as so w people just complain for the sake of it.

GameSpawn1998d ago


Keep in mind, just like with Vista, Microsoft counts Windows 8 Pro Licenses with Windows 7 Downgrades as Windows 8 sales even though Windows 8 is never being used. This is good old Microsoft trickery at work to appease the gods that control them, also known as investors.

"Smoke and mirrors."

miyamoto1998d ago

I hope they keep Don Matrix and Phil "The Mole" Harrison

Remember when Sega hired former PlayStation VP Bernie Stolar as COO of Sega of America?....the good ole Sega Dreamcast ..... unfortunately tanked :-(

+ Show (2) more repliesLast reply 1998d ago
1999d ago
zeal0us1999d ago (Edited 1999d ago )

Well if Don does get the boot, I doubt many people(excluding his family,if he have one) will care.

Don: Like offline get a 360. Live in a nuclear sub or in the military, well too bad.

Phil S: I need to go change my shirt two or three more times. Also aren't pounds, dollars and euros all the same( )?

Phil H: Our goal is to make it really customer-centric, really simple and really understandable.
*Several days later give MS give different information to all the gaming sites*

Larry: Xbox is future, want to come the future with me?

So which will one is most likely to get the boot or their salary decrease over this fiasco?

rbluetank1998d ago

lol thank you for the video... Sony should you this video for marketing for the ps4. when Msoft said let start over was lmao moment of the entired video.

trywizardo1998d ago

so by changing their years work to what gamers want . that makes them a bad company ?!
really Fu** logic

nukeitall1998d ago

if gamers weren't vocal, they would not have changed it.

MS tries to bring the future, consumers complain. MS reverts to stone age physical media, consumers complain.

Damned if you do and damned if you don't!!!

I think the real problem isn't what they do, it is the fact that, MS *is* MS!!!

liquidhalos1998d ago

No i think what makes them a bad company is the way that they were prepared to treat their loyal fanbase and potential new customers. I dont know if you were living under a rock for the past few weeks but MS has tried to pull quite a few dirty tricks on us gamers lately.

You are aware of what a U-Turn is i hope. You say "so by changing their years work to what gamers want . that makes them a bad company" Which means (using your words, not mine) That MS has spent years creating something that gamers didnt want, years creating something that microsofts own market research would have said people dont want. SO yeah in its current form id say that makes ms bad. They shouldnt have had to U-Turn in the first place. Sony didnt. They listened to their market research and gave gamers exactly what they wanted straight off the bat.

DragonKnight1998d ago

I find it really sad that people think blocking used games, forcing digital media, and forcing online checks is the future. What you're basically saying is that the future is a corporation telling you what you can do with the things you paid for. Yeah, such a wonderful future that is.

Pardon me whilst I stick to the stone age where I have freedom, choice, and can tell a corporation to screw off when they try to rob me of those things.

THamm1998d ago (Edited 1998d ago )

Two systems with almost same specs and one is $100 cheaper, which would consumers choose? They invested too much in Kinect and it's going to backfire. And I won't pay full price for a rental. I want physical for 60

sAVAge_bEaST1998d ago (Edited 1998d ago )

They didn't change because of what "gamers want", if that were true, they would of changed policy's before E3..
No, they changed because the "numbers" looked bad on pre-orders.

CoolBeansRus1998d ago

This is N4G, Sony trolls dont even read the article they just troll away. I guess a company changing people around means the console will change policies again? I guess it makes sense in their minds.

This happens all the time, people move around. Doesnt mean anything will change for Xbox.

Zeusprototype1998d ago

why the did @nukeitall get so many disagrees?
Truth hurts narrow minded fanboys.

What he said is a damb good description of the social storm that has hit MS in recent years.

Company starts =====> reach's the top then their own customers have to hate on them..cod was the the sh** untill it got top, now its cool to hate it same with microsoft and every other High profile consumer "item" even apples bubble is starting to burst.

More as the years go bye i see this process happening faster and faster.

Zeusprototype1998d ago

The always online thing is irrelevant no "true gamer" doesn't have broad band. My net has never been down for more than a couple of hours in years.

Used sales, ALL microsoft did was give dev's a choice, they said they wouldn't block there own games. All the hate was on microsoft yet they forget the devs who might of blocked them would still make games for the playstation and there was no mass boycott of evil dev's

What a S*** storm over nothing all that spying on us crap and you can turn it

Again if you're a true gamer you obviously buy a fair amount of games, so have

and as always screw the casual ^^

kenshiro1001998d ago

Zeus, stop talking. You don't know what you're talking about.

Zeusprototype1998d ago

correct me where im wrong then ass hat. oh wait you cannot. choooooooo choooooooo here comes the fan boy hype train.

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medman1998d ago (Edited 1998d ago )

The firings from this fiasco were inevitable. I can only imagine how much Microsoft spent in research and development of this "always online" system only to flush all that work and money down the toilet. Somebody is going to take the fall, probably a lot of somebodies. Not to mention all the money they paid to developers like Respawn, who developed a game based on the assumption the console will be always connected. Respawn has to be pretty upset, even though they took the Microsoft money. Their potential sales for TitanFall will suffer on the Xbox One because many Xbox One users will be unable to play their title because they have no interest in connecting to the internet as opposed to what they assumed would be the case where every Xbox One unit sold would be required to be online. As I understand it, over 30 million 360 owners currently are not connected to the internet. That is almost half of their install base. If that ratio continues for the Xbox One, that is alot of folks who will not be able to play games like Titanfall, even if they wanted to. How many other developers did Microsoft pay who were counting on this always online situation?

yeahokchief1998d ago

Nah this will make it easier for them to port it to the PS4. It's a good thing.

aftershock1998d ago

You do realize that a very large chunk of xbox 360 users have xbox live right? Xbox one early adopters will all have internet as well. Titanfall will still sell gangbusters I can guarantee that. Take your Sony blinders off before you talk.

yeahokchief1998d ago

Sony will have 4 times as many subscriptions to Plus as Microsoft has to XBL

Bigpappy1998d ago

Those numbers smell really bad! Where did you get them from?

Lvl_up_gamer1998d ago

Based on what? Sony doesn't give out their numbers.

Your comment is strictly blind fanboyism once again from the Sony crowd who like to pull numbers out their asses with no substantial proof to back them up.

yeahokchief1997d ago

uhhhh because microsoft tried pulling some anti consumer nonsense, always on bullshit. people aren't going to trust them anymore. and as soon as they get enough users over they'll revert to their ways.

they literally are redesigning their whole platform now so it doesnt take advantage of the cloud. ontop of the fact that it is less powerful than the ps3 with a worse graphic card and worse ram AND it costs more.

are you people insane? it'll do BETTER than 4:1. i just threw that number out there. but youre insane if you want an XB1. absolutely insane. or you have money to burn for every platform.

Mystogan1998d ago

Changing things again and again? Microsoft hasn't had a major restructuring since bill gates... Shows you know nothing.

From what I heard, its that the Windows and Windows Phone division are going to be merged.

Although I hope they fire don mattricks ass.

IntelligentAj1998d ago

They obviously need to change something. While they're still immensely profitable they can't rest on their laurels and risk being trumped in the PC market nor can they afford to have Windows Phone fall any farther behind. I've been a staunch Windows user since 3.1 and love Windows 7 to death. I'd hate to see them supplanted by someone else

Tetsujin1998d ago

After reading the article, I felt more brain cells committing suicide. "If" they promote Don Mattrick (as the article states they might, not a guarantee) not only will that further decide me not getting the Xbox, however I will personally start making memes involving Don, Phil, and Major Nelson just to prove how full retard MS has gotten with Xbox.

On the flip side, if someone lose their job and/or demoted down to nothing, then it's proof Xbox does want to at least save face for the few die hards and new customers.

3-4-51998d ago

They are re-structuring to take on Google and Apple and stuff.

They are greedy so they want more than games money.

The got into games because there was money to be made. Now there is more money to be made they are branching out.

They never focused on games, were just lucky enough that enough people growing up had good microsoft experiences on PC and it helped gain them an immediate audience. They took advantage of it and ended up putting out some really good games.

At the end of the day, Sony & Nintendo are focused on games and Microsoft is focused on Money.

Games play into that, but they have their mindset elswhere.

There is billions to be made via cable tv...and they want that for themselves..

Spreading themselves too thin I assume, but it will probably work just enough to justify their reasonings behind it.

loulou1998d ago

yeah because nintendo and sony are not in it for the profit. they do it for love, and have to go to soup kitchens to feed because they love their fanboys that much.

what planet do you live on?

here have a read about just how much sony loves the people who buy their products

malokevi1998d ago (Edited 1998d ago )

Lol @ Lone_Man moaning and whining about a corporate reshuffling, pretending like it has anything to do with him or has any impact on him whatsoever.

What else shall we complain about, today? Martha Stewart's birthday? The slightly tilted axis of a far-off alien world? Some off-brand moisturizing shampoo? How about the latest and greatest colour of Lego block? All pressing issues.

+ Show (8) more repliesLast reply 1997d ago
ThatCanadianGuy5141999d ago

Wiping clean the xbox team months prior to launch is sure bet for a failure.

Should be interesting.

pompombrum1999d ago

Failure? I think the Xbox One has already suffered enough failures in it's short life span so far and getting rid of the people responsible for Microsoft's embarrassment, would make for a very encouraging future.

Lets be honest, one thing is for certain, Many of the people in the Xbox team are really out of touch with gamers.. Mattrick being the perfect example. They've had to go back on almost their entire gaming vision.

A restructure is clearly needed imho if Microsoft want to put their best foot forward and ensure a long and healthy next gen.

slapedurmomsace1999d ago

Didn't read the article did ya guys? It's actually suggesting Mattrick will get more power within the company.

Why o why1999d ago

If that guy gets more power, good luck fans of xbox. That guy has a differing vision from what their core customers want. There will be some who are fine with the slim picking and lack of output plus their kinect focus so its not all bad for everyone. Sucks for many though.

pompombrum1999d ago (Edited 1999d ago )

If it's suggesting Mattrick gets more power, I'm glad I waited on reading it until after I done my shopping as I now can save 1-3 minutes of my life. If he gets a promotion after everything that has gone down with the Xbone, Microsoft must really be struggling for talent.

If one thing was for certain is Mattrick proved he hasn't got a clue about core gamers. Then again it would probably make sense if he got promoted, it would explain why Microsoft have been doing so poorly in all their divisions, Windows 8 is a failure so far seeing how they're boasting licenses sold (LOL) windows phones haven't taken off and neither has their surface/tablets or whatever they are.

Imalwaysright1999d ago (Edited 1999d ago )

I disagree. I don't trust the people that are running MS game division right now and this could be the 1st step to convince gamers to trust them again.

@ Baka It could go either way.

Baka-akaB1999d ago

How ? the article suggest they may gain more powers actually

TheTwelve1998d ago

"This conflicts with the (honestly rather farfetched) idea previously expressed by Nomura Equity Research analyst Rick Sherlund, that involved Microsoft selling the Xbox Division."

--- All I'm going to say right now is...let's see how farfetched this sounds by the end of this gen.


Mystogan1998d ago

They are never going to sell their Xbox Division. NEVER!
Xbox has become a household name.

Thats the same as Sony selling their playstation division.

Its just never gonna happen.

sAVAge_bEaST1998d ago

@Mystogan -Sega was a household name, what's your point?

OSIRUSSS1998d ago

Atari was a household name!

Mystogan1998d ago

I wouldn't call it wiping. The restructuring is 90% switching positions. And 10% firing.

sAVAge_bEaST1998d ago (Edited 1998d ago )

I was thinking the same thing, after the xbone launch and horrible E3, then DRM OneEighty.,.. I thought wow, now they will fire someone,. but then thought no,,. that would be suicide before launch..

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nick3091999d ago

just name it PolicyBox, seriously though, i wanted xbox one until they said i need intial activation that wont even support where i live.. Wtf is this? Glad i never paid for gold as well. PS4 day 1! If i can afford the 1000$ price point( stupid country)

Abriael1999d ago

Am I the only one that imagined the first draft of the policies read by Hugo Strange's voice on the loudspeaker system of Arkham city?

nick3091999d ago

PROTOCOL 10 will commence in 10 hours.

DragonKnight1998d ago

"PROTOCOL 10 will commence in 10 hours."

*Forgets about initial check in*

"PROTOCOL 10 will commence once my damn connection works properly."

gnothe11998d ago

nick309...lets get one this clear...if you never payed for gold..chances are you dont have online or dont play therefore MS has showed that YOUR NOT the type of customer their worried about...their concerned about the CONNECTED do you think their worried if your type of gamer buys their system?..other than a few games an the cost of the system they havent made any money of XBlive..probaly no digital a company.I WOULD CARE BOUT YOUR KIND

nick3091998d ago (Edited 1998d ago )

I CANT ACTIVATE THE XBOX 1 IN MY AREA DUE TO MS STUPID POLICIES,AM I CLEAR? I paid for gold for 1 month as it was laggy as fk its an over rated service , btw i bought tons of digital games& 360 games.

gnothe11998d ago

so you can download games but cant activate the can play online wether laggy or not but you cant activate the system...hmmmmm....ok i believe its over rated..its funny that ONLY the sony guys are the ones who keep saying it..if you had both systems an played online..theres NO WAY youd chose the PSN over XBL..

Mystogan1998d ago

You can activate from whatever country. As long as you have internet.

urwifeminder1999d ago (Edited 1999d ago )

I don't care what they do just give me forza 5 suits come and go means nothing to me.

WeAreLegion1999d ago

It should mean a lot to you. Sony was in a very bad place before Kaz took over. That's not just the PlayStation division. The entire company has been turned around and is posting profits for the first time since the PS2's reign.

Microsoft needs strong business leaders who care or at least make it look like they care about the customers. Mattrick is going to burn that place down. The gaming industry is full of customers who won't just lye down and take it.

urwifeminder1999d ago

Who the hell is kaz or Mattrick I just dont know or care who they are I play games.

WeAreLegion1999d ago (Edited 1999d ago )

You know who they are. You're just being facetious.

Like I said, you should care. They hold the future of the gaming industry in their hands. If you want to keep gaming, you should probably pay attention to those guys.

EDIT: It's not possible to be on N4G and not know who they are. I'm done being trolled for the night.

urwifeminder1999d ago (Edited 1999d ago )

Are they devs or something think what you like i will google them and see who they are is that pic a kaz or mattrick in the article.

pete0071998d ago

That makes 2 of us!! My csr élite is still warm!!! Hope they keep compatibility With the wheel.
Cant whait!!

AznGaara1999d ago

Lets see... Ken said "Get another job" later he left Playstation and Sony and now they're in better shape than ever. Meanwhille Mattrick said "Just buy a 360" and they want to give him more power? hmmm.... something isn't right here.

nick3091999d ago

Rich people usually dont see the poor

Mystogan1998d ago (Edited 1998d ago )

Actually. He's probably going to be fired. Nobody likes him. Not even Microsoft employees.

They're going to give the Xbox Division more power not Mattrick in particular.

Angeljuice1998d ago (Edited 1998d ago )

Hi Mr Mattrick, its time for your corporate photo session. If you would just stand up against the wall and smile for the camera, thats right, THE TWELVE-GAUGE DOUBLE-BARRELED CAMERA!