Would Microsoft Just Fire Don Mattrick Already?

FleshEatingZipper writes: I stood by Microsoft and the Xbox One’s “always-on” calls that enabled a wonderful futuristic tomorrowland. I did it even when I was being shouted down for it. I did it even when Microsoft was doing their best to make the customer seem like the enemy. One thing I won’t stand for though is Don Mattrick, the well-dressed man with the ragged hair that only speaks in PR-code and only appears when a press conference is nigh. I’ve chided him for his aloofness on this site and I believe he represents everything that Microsoft shouldn’t be. As the President of Microsoft’s Interactive Entertainment Business overseeing the Xbox and all of the entertainment associated therein, he’s fully responsible for what’s going on and it seems that no one will hold him accountable.

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Saints942006d ago

He is being payed to do that. Don't blame him, blame the people who make him limit on what he has to say.

TFXR2006d ago

Buddy, he's the boss, not a puppet.

Army_of_Darkness2006d ago (Edited 2006d ago )

Its MS as a whole thats screwing up the xbox games division.
They want to be what the wii was last Gen.

Yi-Long2006d ago (Edited 2006d ago )

... shouldn't be in this business in the 1st place. Let alone in top positions like he is.

Basically, Microsoft has lost it's focus on GAMES 4 years orso ago, when they shifted their attention from bringing us great games, to focussing mainly on Kinect, Dashboard-apps, and now TV TV TV TV TV TV.

They've been trying to turn our console, that we have and love for GAMING, into something that's only slightly related to gaming.

I understand WHY they're trying to do it. I just don't AGREE with it.

And I also don't think it's working, cause most gamers will prefer 'normal' games where you're sitting down with a controller to enjoy them, instead of flapping your arms and talking to your Kinect.

And yeah, I know it's not aimed at JUST gamers, but also hopes to bring in the casuals and the whole family, but it's still a GAMES-console, so it's primary focus should ALWAYS be GAMES, and it's main target-consumer should ALWAYS be GAMERS.

MS seems to have completely lost that understanding.

And that's why they had 3 poor E3 showings, followed by a poor new console-reveal (although games-wise, their last E3 was pretty decent).

And it's because clueless non-gamers like this guy are in charge.

dedicatedtogamers2005d ago

Mattrick was President of worldwide studios at EA for 25 years before he took over the XBox division in 2007.

'nuff said.

Bigpappy2005d ago

I am an Xbox guy and I don't like him making decisions. He is definitely not a person that should be explaining anything to the press or the average gamer. Too arrogant and preppy to talk to common people.

Call up Jay and beg him to come back.

badz1492005d ago

good to know that I'm not in the minority about him. there's not a slight tone of humility in him and he almost always talk like he's at the top of the world!

JamieL2005d ago (Edited 2005d ago )

Really, you must of missed E3 where MS announced a lot more exclusive games, and games in general then Sony did. I also noticed how the last 4 years the focus of MS bashing was lack of Exclusives and new IP's, but as soon as they show why they've had the drought the last few years, all the bashing changes subjects and all those games are glossed over. Also where are all those post E3 list that were so popular with the Sony fanboys every E3 up to this one? You know, the ones that show how many more exclusives Sony has than MS? Oh NVM, I forgot those are no use unless they favor Sony. Why none of those this year? They didn't abandon gamers, they just what to add a lot more to it. Were you one of the ones defending Sony last gen for the same thing. Now Sony is cloning the 360's successful formula and that's gold now. All fanboys are joke's, go look in the mirror every now and then and do some serious self assessment.

Dmagic2005d ago

@ dedicatedtogamers ironic that thats when ea was the best and i loved them they started to die after he left lol

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dedicatedtogamers2006d ago

No, he's the boss of the Xbox division.

Microsoft needs to fire the entire Xbox team.

But you know why they won't?

Because the changes they're making are exactly what Microsoft wants. They are making calculated and intentional actions to co-opt the Xbox brand (one of the only Microsoft brands that still has a good name) in order to compete with Apple and Google.

People forget that the only reason why MS entered the gaming market in the first place was to get a foothold in the livingroom.

Baka-akaB2006d ago

Even then those guys arent safe . They can still find other monkeys to fullfill said vision , be it worse or better .

Kinect's creator aint even at microsoft anymore , neither are the original driving forces of the xbox .

And it's no surprise , instead of getting their much more valuable input , we heard the spencer , mattrick , greenberg and tsunoda douche machines

rainslacker2005d ago (Edited 2005d ago )

So true. It's hard to say where the directive came from for all the negative influences in the X1. It could have come from the top, and the Xbox team could only do as they were told...basically only working with what they were given. It could be they thought of this themselves and pitched it to the higher ups. It could be a combination of the two.

Other than that, the complete inability of all the Xbox execs to get the Xbox message across in a meaningful manner that resonated with the customer isn't very overwhelming evidence that they are competent, regardless of who's idea it was.

Building a system like this is a team effort. I doubt any one person is to blame.

We can still say how bad they are at the PR part of their job though. Because quite honestly they've never impressed me.

Spontogical2005d ago

I sometimes forget whether the head-honchos at Microsoft's Xbox division are actually gamers.. If the Wii wasn't such an outstanding success. I doubt Xbox would be going so 'casual' like they have for the past 3-4 years.

showtimefolks2005d ago

i personally don't have anything against the guy but when he talks he have that greedy smile which says we know we are fooling the consumers but what are they gonna do

be more sincere like nintendo and sony, relate to your fanbase

imdaboss12005d ago

ms as a whole is shady business..the only way they leave the gaming industry if stupid people dont buy their crap..drm will live trust me on that..especially on the xboner..they take it away it can always come back

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Automatic792006d ago

Another flame bait article.

Enmson2006d ago

Who would replace him?

Timesplitter142006d ago

please don't waste these two babes on microsoft

chadwarden2006d ago

Secret agent Chad Warden

PopRocks3592006d ago

Maybe I'm just ignorant, but would anyone mind telling me how much this guy has contributed to Microsoft beyond his pretty poor handling of PR over Xbox One? I'd like to know what he contributed, if anything, to the Xbox 360 and original Xbox eras for Microsoft's game division.

TFXR2006d ago

Well, you could just read the article.

PopRocks3592005d ago

The article is an opinion piece and considering the headline, I don't believe this article would really give this guy's resume an objective shake. Some commenters here tend to be more knowledgeable than the authors of some of the opinion pieces I've read, so I was hoping to get insight from someone here.

Like dedicatedtogamers or rainslacker, who were actually kind enough to respond to my question.

rainslacker2005d ago (Edited 2005d ago )

Most of the original Xbox team is gone. I don't know if any of the major players in the Xbox brand are still with the company. One even went on record a few months ago to say MS is losing the Xbox identity, and changing fundamental levels of it's original vision.

Other than that, the article does tell of Matticks role in MS and Xbox. I don't necessarily agree with the conclusion the author makes in mattrick needing to be fired, but it does provide a decent enough history. It's also available on his Wikipedia page.

dedicatedtogamers2005d ago (Edited 2005d ago )

Don Mattrick was President of EA ww studios for 25 years (red flag right there)

He joined Microsoft in 2007.

Two years later (coincidentally, 2 years is the average amount of time R&D takes) in 2009, Kinect was announced at E3. It's very likely he was one of the driving forces behind Microsoft's shift in focus to Kinect and "teh casualz"

That should tell you all you need to know about Mattrick and how doomed the Xbox brand is as long as he's still in charge.

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