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Selling video games to women – Is it really that hard?

The Entertainment Software Association recently released their latest batch of statistics on video game sales and player demographics. There’s lots of interesting stuff in there, but the numbers on player gender sparked some chatter last week. According to the ESA, 45% of all gamers are women. That percentage stays pretty much the same for the “most frequent video game purchasers,” of which women represent 46%.

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doogiebear1128d ago

Tired of this gender-divisive crap. Women buy 46% of games? Great for them--that's a hell of a lot more than the media would have us to perceive that it would be.

Can we move on now?

Anthotis1128d ago

Make video games look like shoes. More women will buy them.

ShaunCameron1127d ago

And how many of that percentage own a console?

<According to the ESA, 45% of all gamers are women. That percentage stays pretty much the same for the “most frequent video game purchasers,” of which women represent 46%>