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Submitted by Abriael 554d ago | news

Major Nelson Rebrands Himself as “Switch Flipping” After Xbox One DRM About-Face

You can say many things about Xbox Live Director of Programming Larry Hryb (AKA Major Nelson), but not that he takes himself too seriously or that he isn’t capable of self irony. He previously went on record stating that Microsoft couldn’t just “flip the switch” on its DRM policies, and now that the “switch” has been very dramatically and publicly flipped, he's trying to be a good sport. (Major Nelson, Xbox 360, Xbox One)

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PrimeGrime   554d ago | Immature | show | Replies(4)
vishant101  +   554d ago | Well said
Hey dont hate on major nelson hes a great guy and besides at least he admits when he was wrong unlike half of those PR people in the industry.
Abriael  +   554d ago
Not hating at all. He's being a good sport, and I respect that. Besides, I'm sure he at least partly believed in what he said when he said it.
Alexious  +   554d ago
Then he's totally misinformed...
BISHOP-BRASIL  +   554d ago
Well, it's not impressive for PR people to have no access to information beyond what they are told to say.
Abriael  +   554d ago
@Bishop-br: he's not a PR. He's the director of programming of Xbox Live
AngryTypingGuy  +   553d ago
Who cares. Anyone making the big bucks at Microsoft, Sony, Nintendo, or wherever will tow the company line in any direction those above them want to go. If Larry Hyrb publicly stated that he didn't agree with the original all digital, DRM direction of the Xbox One a few weeks ago, how do think that would've worked out for him? Not too well. I'm sure he has a family to feed, so he's going to go in whatever direction the hand that feeds him (that being Microsoft) wants to go.
SilentNegotiator  +   553d ago
Major Nelson might not deserve hate on a personal level, but as a mouthpiece for such a constant stream of BS, well...it's hard not to cringe every time he opens his mouth or tweets.
#2.1.5 (Edited 553d ago ) | Agree(23) | Disagree(3) | Report
SilentNegotiator  +   553d ago | Well said
"He's being a good sport"

He took the mic out of AngryJoe's hand in the middle of the interview because he didn't like him suggesting changing the policy would be easy.

DAYS before they decided to change it.

He's a good sport until you throw him a curve ball. Then he's an A-hole.
Gamer1982  +   553d ago
Just shows though MS PR reps and the people in charge actually know FA about the new console..
zeee  +   553d ago
Larry is a very small fish in a pond of some very large fish. There is only so much he can say. Like I said, veerrryyy smaaalll fishh :)

I actually feel for Adam Orth. The guy was a hero wrapped in a jerk or vise versa.. go figure!

I mean, he told us about the impending doom. He told the truth but the poor chap lost his job. And come to think about it, for what? I mean, what he was defending is no more! The policies that MS were touting about are no longer there. The console that was "built" around those policies is embracing the methods of yore not because or PS4 Pre-order numbers but because of you, the gamers (as MS would have you believe lol)

Ah, Microsoft. How you have lost integrity on so many levels! It's almost as if you didn't learn anything from Sony's PS3 launch era!
#2.1.8 (Edited 553d ago ) | Agree(5) | Disagree(1) | Report
indysurfn  +   553d ago
Am I the only person that caught this?

Microsoft qoute:An internet connection will not be required to play OFFLINE Xbox One games....If they where not trying to fool you it would
read:An internet connection will not be required to play Xbox One games. see the difference? I don't care if it drops to 199 It This is what Microsoft meant by they will make this CLEAR. (MORE TRICKY) This could just be a feature on the back of the box. So if they dont make a offline box like they have a 'online multi player' capable box on the back of the disc it is okay to still drm you to there hearts are content!!!
#2.1.9 (Edited 553d ago ) | Agree(5) | Disagree(5) | Report
kupomogli  +   553d ago
@indysurfn

They've said that you need to connect to the internet one time tot do an update, presumably to update the firmware and patch the DRM, and that you would never have to take the console online ever again if you didn't want to.

So when they say offline games, I'm sure they mean that all games offline features will be playable without an internet connection and the online features will still require an internet connection as well as Xbox Live Gold.
Baka-akaB  +   554d ago
I havent seen anyone from MS truly admits they were wrong , just some backflips , with hidden punishment (removing everything as if it needs drm check in ?) , and then one guy making fun of himself , when quite frankly he simply didnt know squat and repeated what he was told
#2.2 (Edited 554d ago ) | Agree(27) | Disagree(4) | Report | Reply
medman  +   553d ago
Let's be honest....this guy should rebrand himself as a corporate mouthpiece who does and says exactly as he is told. And he's completely full of s@#%. Is everyone who works for Microsoft's gaming division a complete and utter d-bag?
#2.2.1 (Edited 553d ago ) | Agree(15) | Disagree(6) | Report
lategamer  +   553d ago
He's a PR guy. He's told what to say. Its his job.
sAVAge_bEaST  +   553d ago
The culture at Microsoft seems to be all about Lies and Deception, ever since launch they have been giving contradictory statements,.
Such as this whole DRM fiasco, which if they denounced at E3, would maybe chalk it up to the fans,. But since they reniged 2 weeks later, after pre-sales were horrible. tells me it was all about the money, not customers.

They never explain the cloud, just that it is Infinite.. When we know it's just P.R. smoke and mirrors,. and they seem to have extreme contempt for gamers., even though they make a gaming system.
Tyre  +   553d ago
@Baka-akab Thx for saying this...that is the whole point here with Microsoft...anything but being straightforward and honest. Again dancing around and reacting like an offended child. It seems Microsoft employees are so accustomed to behaving like this. Playing word games and diverting the discussion on anything else than the issues that matter. A shame their mentality has been X-Ray boned. Thanx to the Xposed Xbone 180!
Zeusprototype  +   553d ago
maybe because they wasnt wrong? having a gaming community crying over features or changes isnt wrong its just a sign of the spoilt western generation who think every thing should cater for them.
DVAcme   553d ago | Immature | show | Replies(3)
DomceM  +   553d ago
nelson is a pr guy. he was flat out lying, now he is rolling with the waves acting cool.

PR guy doing his PR job. Nothing to see here.

Def dont like the dude.
Varodor  +   553d ago
he's not a PR. He's the director of programming of Xbox Live
X14life   553d ago | Spam
PerryCaravello  +   553d ago
who cares lol.. some old man

gives a shit...
ShwankyShpanky  +   553d ago
Where did he admit he was wrong?

Don't know which is worse... that he's implicitly taking some kind of credit for "flipping the switch," or that he's so glib about being shown up as being totally full of crap.
KarrBOMB  +   553d ago
In all honesty, it's not Major Nelsons fault. He has to say or withhold whatever he's told. The sole responsibility falls on the M$ execs that say what goes. Now who's to say they don't backtrack on their change of hearts once people purchase their Xbones.
nosferatuzodd  +   553d ago
He's a lying scumbag, like all the arrogant Microsoft suits.
Grap  +   554d ago
he's doing his job nothing wrong with that it's not like he is going to say yah we can have an offline console but we are going to screw you over with it.
#3 (Edited 554d ago ) | Agree(4) | Disagree(19) | Report | Reply
Clarence  +   553d ago
His job is to be informed about the product he's selling. That's his job. I'm not giving him a pass because he's making fun of himself.

If want to own up to something you did wrong, then own up to it. Don't joke around about it. To spend $500 is serious to most consumers. He was serious about that BS he was saying last week.

http://m.youtube.com/watch?...

Look at the last 5:48 of the video. Angry joe says he's sure it's simple to turn of the policies. Major then tells him basically he's doesnt know what he's talking about. Now look the policies simply get turned off.

Nelson is like a deer in headlights in this video, with his goons trying to rush joe through his questions.
#3.1 (Edited 553d ago ) | Agree(12) | Disagree(2) | Report | Reply
coolasj  +   554d ago
If you make a mistake, the best way to deal with it is to own it and turn it into a joke. Nelson is owning it. Good on him.
Hicken  +   554d ago
Though it essentially means he lied about how easy or hard it was to get rid of the DRM. Which makes what he says from now on suspect.
devwan  +   553d ago
Only from now?
Dlacy13g  +   553d ago
I can't say he lied about how easy or hard it was because none of us knows what it took to reverse this course. I am guessing MS was working on a reverse course after Monday E3. How easy or hard ....who knows but he atleast he is owning up and being a good sport.
Abriael  +   553d ago
The word "lie" is being thrown around too much. Like Dlacy13g said, we really don't know if it was as easy as to flip a switch. For what we know Microsoft may have some long and hard months in front of it refocusing the Xbox One to a DRM-free machine.
legionsoup  +   553d ago
I agree with the part about owning it, but not turning it into a joke. That means he's making light of it, and in turn, the gamers.

Own it an be sincere. I could at least respect that.
o-Sunny-o  +   554d ago
He's so awesome...not
ElementX  +   553d ago
"not"? What is this, 1994?
#5.1 (Edited 553d ago ) | Agree(3) | Disagree(11) | Report | Reply
WeMilk   553d ago | Spam
ElementX  +   553d ago
Zing!
M-M  +   554d ago | Funny
It's hilarious, the fact that they defended the Xbox One's policies for all this time, only to "flip the switch".

*Tuesday afternoon*

Gamestop: "Hey Major Nelson, we have some news for you.

Major Nelson: "Ah, finally noticed that our DRM procedures are great right?"

Gamestop: "Um, not really. Do you know your worldwide Gamestop pre-order sales for the Xbox One? 500."

Major Nelson: "Now where did I put that switch?".
WeMilk   553d ago | Spam
buynit  +   553d ago
Lol
dark_101  +   553d ago
After all, this is his job he cant help it
What I like about him is that he can be honest sometimes
specially when he compliment naughty dog about their achievement in the last of us
lucidity  +   553d ago
Dude's an embarrassment.
Gamesgbkiller  +   553d ago
Deal with it Nelson.
SmielmaN  +   553d ago
He's a paid promoter. Nothing more. He says what he's told to say. If you like shameless promotion of Xbox products then he's ok to you. But understand he has as much credibility as the character "Kevin Butler" that Sony made up for a series of commercials. But with Sony you know it's promotion and comedy. It seems that some ppl here think Nelson is promoting Xbox because he loves the products. He would pitch sham-wows if it paid him the same amount of money.
sAVAge_bEaST  +   553d ago
Right , he came over from Clear Channel Communications. though Microsoft's propaganda / corporate.whoring machine, with Mtn dew, pepsico. and others, dosn't seem to be having as much of an effect, as it did with the 360.
zeddy  +   553d ago
what a clown. he thinks by taking the piss out of himself so nobody else will.
Master-H  +   553d ago
Major Failson trying to save face , the weasel
ramiuk1  +   553d ago
just goes to show how much of a liar he is
InTheLab  +   553d ago
Why did MS get rid of Adam Orth when they have Larry, Matrick, Greenburg, Balmer, and Yutsef Mehdi all doing the exact same s***?

He's being a great sport about it because he got caught lying to everyone.

MS got caught lying to everyone...and not just about switch flipping. What about the magic cloud and the 10 game family rental (for an hour)?
#14 (Edited 553d ago ) | Agree(9) | Disagree(3) | Report | Reply
GABRIEL1030  +   553d ago
Xbox is managed for a pile of incompetents and liars.
iMixMasTer872   553d ago | Spam
sAVAge_bEaST  +   553d ago
They have no class,. xbone reminds me of a horrible fraternity/sorority(a dirty, rophied, elitist,One) -- where the only people in college that thought they were cool, was themselves..
GABRIEL1030  +   553d ago
Sure, they betrayed the industry, consumers and the developers. They dont have integrity.
LiarasBoobs  +   553d ago
This guys full of shit. Just like all PR people at M$.
CoLD FiRE  +   553d ago
And every other company!
KwietStorm  +   553d ago
The hell does Major Nelson mean anyway, since his name is Larry Hyrb?
WeMilk   553d ago | Spam
Cryptcuzz  +   553d ago
My best guess would be he likes to role play being in the military as Nelson from the Simpsons.
sAVAge_bEaST  +   553d ago
A character from I Dream of Jeanie, -recommended by his TiVo- (how fitting, and what a tool)
http://www.imdb.com/charact...

http://en.wikipedia.org/wik...
#17.3 (Edited 553d ago ) | Agree(3) | Disagree(0) | Report | Reply
quenomamen  +   553d ago
I"ll stick to calling him king of the BSers.
b_one  +   553d ago
or maybe a BullShit Plumber...
wynams  +   553d ago
Hryb > Mattrick for damn sure
esemce  +   553d ago
Major Twat, AKA the silver bone surfer.
FAT MAN GO BOOM  +   553d ago
This guys just lies on top of lies and than its hahahahahaaaa yeah that was funny when Idid that eh...

MS sucks if you support them don;t cry when they flick that switch again... Because they will not guarantee that they will not bring back DRM... besides it is not all gone... you will see....
esemce  +   553d ago
They showed their true colours they will screw us as soon as they can get away with it, maybe next nextgen.

They mainly want easy profit from live subs, showing ads on live, TV and casual kinect shovelware real AAA exclusive 1st party games cost money so they don't want to be involved in many of those over the Bones lifespan.
CrossingEden  +   553d ago
dat grammar O.O, and not a single valid point was made
#22.2 (Edited 553d ago ) | Agree(0) | Disagree(1) | Report | Reply
buynit  +   553d ago
I dont think the guy " lied" just misinformed like everyone else currently is at ms..

What a mess ms has made, like how do you fuck up so bad?
thedon8982z  +   553d ago
No they lied for sure... its just the big wigs are the last ones to finally cave in and give his dumb a$$ the green light for the 180switch!!! Rest assured if this thing gets decent sales its cumn back, they want easy money and in the console business this is the best way to do it!!!!!M$ does not like to compete they want to dominate and control so they can make the rules up to achieve whatever goal that best suites them!!!!
#23.1 (Edited 553d ago ) | Agree(1) | Disagree(0) | Report | Reply
buynit  +   553d ago
I dont think they would try to bring it back they heard loud and clear and seen the numbers... It had to be crazy loud and scary for them to change it.

Even if i was to get it and they did put it back i will rip the shit out and throw it out the window then run it over with both cars multiple times and let it sit there till a good rain storm comes or snow storm and then take it to my local junk yard.. I assure you i will never buy another ms product in my life, alow anyone close to me support them in any way, smack to the back of the head if i see you bing anything! Lol... And most importantly... That console will never bring another penny to ms..
#23.1.1 (Edited 553d ago ) | Agree(1) | Disagree(0) | Report
thedon8982z  +   553d ago
@buynit...dame bro, more power to u, all I can say is for me ps4 all the way but if u get it.. GOOD LUCK!!!!
quaneylfc  +   553d ago
He seems like a sex offender to Me, just looks like the type of person that's seen on up close
Marquis_de_Sade  +   553d ago
What a fantastically reasonable and mature comment to make. Bravo.
S2Killinit  +   553d ago
He is a joke, that's why. He's been twisting truths since forever and now flipping switches.
#25 (Edited 553d ago ) | Agree(1) | Disagree(2) | Report | Reply
RockmanII7  +   553d ago
I've always liked Major Nelson, of course he was going to defend the DRM when it was a thing it's his job to.
IWentBrokeForGaming  +   553d ago
MS got all cocky beyond their own good with Xbox... I honestly think they wanted you to think about when you say Xbox One... without reading it... It sounds like Xbox Won!
skyblue14213  +   553d ago
Here is an interview that sums the up major full nelson pretty well, the interview was conducted before they changed some of their anti-consumer policies.

youtube . com/watch?v=6RtSGFryKwo
quaneylfc   553d ago | Offensive
dan_chan89  +   553d ago
He seems alright, I can respect that. Still Not going anywhere near a XB1 though.
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