Major Nelson Rebrands Himself as “Switch Flipping” After Xbox One DRM About-Face

You can say many things about Xbox Live Director of Programming Larry Hryb (AKA Major Nelson), but not that he takes himself too seriously or that he isn’t capable of self irony. He previously went on record stating that Microsoft couldn’t just “flip the switch” on its DRM policies, and now that the “switch” has been very dramatically and publicly flipped, he's trying to be a good sport.

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PrimeGrime1976d ago ShowReplies(4)
vishant1011976d ago

Hey dont hate on major nelson hes a great guy and besides at least he admits when he was wrong unlike half of those PR people in the industry.

Abriael1976d ago

Not hating at all. He's being a good sport, and I respect that. Besides, I'm sure he at least partly believed in what he said when he said it.

Alexious1976d ago

Then he's totally misinformed...


Well, it's not impressive for PR people to have no access to information beyond what they are told to say.

Abriael1976d ago

@Bishop-br: he's not a PR. He's the director of programming of Xbox Live

AngryTypingGuy1975d ago

Who cares. Anyone making the big bucks at Microsoft, Sony, Nintendo, or wherever will tow the company line in any direction those above them want to go. If Larry Hyrb publicly stated that he didn't agree with the original all digital, DRM direction of the Xbox One a few weeks ago, how do think that would've worked out for him? Not too well. I'm sure he has a family to feed, so he's going to go in whatever direction the hand that feeds him (that being Microsoft) wants to go.

SilentNegotiator1975d ago (Edited 1975d ago )

Major Nelson might not deserve hate on a personal level, but as a mouthpiece for such a constant stream of BS,'s hard not to cringe every time he opens his mouth or tweets.

SilentNegotiator1975d ago

"He's being a good sport"

He took the mic out of AngryJoe's hand in the middle of the interview because he didn't like him suggesting changing the policy would be easy.

DAYS before they decided to change it.

He's a good sport until you throw him a curve ball. Then he's an A-hole.

Gamer19821975d ago

Just shows though MS PR reps and the people in charge actually know FA about the new console..

zeee1975d ago (Edited 1975d ago )

Larry is a very small fish in a pond of some very large fish. There is only so much he can say. Like I said, veerrryyy smaaalll fishh :)

I actually feel for Adam Orth. The guy was a hero wrapped in a jerk or vise versa.. go figure!

I mean, he told us about the impending doom. He told the truth but the poor chap lost his job. And come to think about it, for what? I mean, what he was defending is no more! The policies that MS were touting about are no longer there. The console that was "built" around those policies is embracing the methods of yore not because or PS4 Pre-order numbers but because of you, the gamers (as MS would have you believe lol)

Ah, Microsoft. How you have lost integrity on so many levels! It's almost as if you didn't learn anything from Sony's PS3 launch era!

indysurfn1975d ago (Edited 1975d ago )

Am I the only person that caught this?

Microsoft qoute:An internet connection will not be required to play OFFLINE Xbox One games....If they where not trying to fool you it would
read:An internet connection will not be required to play Xbox One games. see the difference? I don't care if it drops to 199 It This is what Microsoft meant by they will make this CLEAR. (MORE TRICKY) This could just be a feature on the back of the box. So if they dont make a offline box like they have a 'online multi player' capable box on the back of the disc it is okay to still drm you to there hearts are content!!!

kupomogli1975d ago


They've said that you need to connect to the internet one time tot do an update, presumably to update the firmware and patch the DRM, and that you would never have to take the console online ever again if you didn't want to.

So when they say offline games, I'm sure they mean that all games offline features will be playable without an internet connection and the online features will still require an internet connection as well as Xbox Live Gold.

+ Show (7) more repliesLast reply 1975d ago
Baka-akaB1976d ago (Edited 1976d ago )

I havent seen anyone from MS truly admits they were wrong , just some backflips , with hidden punishment (removing everything as if it needs drm check in ?) , and then one guy making fun of himself , when quite frankly he simply didnt know squat and repeated what he was told

medman1975d ago (Edited 1975d ago )

Let's be honest....this guy should rebrand himself as a corporate mouthpiece who does and says exactly as he is told. And he's completely full of [email protected]#%. Is everyone who works for Microsoft's gaming division a complete and utter d-bag?

lategamer1975d ago

He's a PR guy. He's told what to say. Its his job.

sAVAge_bEaST1975d ago

The culture at Microsoft seems to be all about Lies and Deception, ever since launch they have been giving contradictory statements,.
Such as this whole DRM fiasco, which if they denounced at E3, would maybe chalk it up to the fans,. But since they reniged 2 weeks later, after pre-sales were horrible. tells me it was all about the money, not customers.

They never explain the cloud, just that it is Infinite.. When we know it's just P.R. smoke and mirrors,. and they seem to have extreme contempt for gamers., even though they make a gaming system.

Tyre1975d ago

@Baka-akab Thx for saying this...that is the whole point here with Microsoft...anything but being straightforward and honest. Again dancing around and reacting like an offended child. It seems Microsoft employees are so accustomed to behaving like this. Playing word games and diverting the discussion on anything else than the issues that matter. A shame their mentality has been X-Ray boned. Thanx to the Xposed Xbone 180!

Zeusprototype1975d ago

maybe because they wasnt wrong? having a gaming community crying over features or changes isnt wrong its just a sign of the spoilt western generation who think every thing should cater for them.

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DVAcme1976d ago ShowReplies(3)
DomceM1975d ago

nelson is a pr guy. he was flat out lying, now he is rolling with the waves acting cool.

PR guy doing his PR job. Nothing to see here.

Def dont like the dude.

Varodor1975d ago

he's not a PR. He's the director of programming of Xbox Live

1975d ago
PerryCaravello1975d ago

who cares lol.. some old man

gives a shit...

ShwankyShpanky1975d ago

Where did he admit he was wrong?

Don't know which is worse... that he's implicitly taking some kind of credit for "flipping the switch," or that he's so glib about being shown up as being totally full of crap.

KarrBOMB1975d ago

In all honesty, it's not Major Nelsons fault. He has to say or withhold whatever he's told. The sole responsibility falls on the M$ execs that say what goes. Now who's to say they don't backtrack on their change of hearts once people purchase their Xbones.

nosferatuzodd1975d ago

He's a lying scumbag, like all the arrogant Microsoft suits.

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Grap1976d ago (Edited 1976d ago )

he's doing his job nothing wrong with that it's not like he is going to say yah we can have an offline console but we are going to screw you over with it.

Clarence1975d ago (Edited 1975d ago )

His job is to be informed about the product he's selling. That's his job. I'm not giving him a pass because he's making fun of himself.

If want to own up to something you did wrong, then own up to it. Don't joke around about it. To spend $500 is serious to most consumers. He was serious about that BS he was saying last week.

Look at the last 5:48 of the video. Angry joe says he's sure it's simple to turn of the policies. Major then tells him basically he's doesnt know what he's talking about. Now look the policies simply get turned off.

Nelson is like a deer in headlights in this video, with his goons trying to rush joe through his questions.

coolasj1976d ago

If you make a mistake, the best way to deal with it is to own it and turn it into a joke. Nelson is owning it. Good on him.

Hicken1976d ago

Though it essentially means he lied about how easy or hard it was to get rid of the DRM. Which makes what he says from now on suspect.

Dlacy13g1975d ago

I can't say he lied about how easy or hard it was because none of us knows what it took to reverse this course. I am guessing MS was working on a reverse course after Monday E3. How easy or hard ....who knows but he atleast he is owning up and being a good sport.

Abriael1975d ago

The word "lie" is being thrown around too much. Like Dlacy13g said, we really don't know if it was as easy as to flip a switch. For what we know Microsoft may have some long and hard months in front of it refocusing the Xbox One to a DRM-free machine.

legionsoup1975d ago

I agree with the part about owning it, but not turning it into a joke. That means he's making light of it, and in turn, the gamers.

Own it an be sincere. I could at least respect that.

ElementX1975d ago (Edited 1975d ago )

"not"? What is this, 1994?