New child's video game IP from EA - Zubo

Videogamer reports that "The EA Casual Entertainment Label" has today announced the development of Zubo, a new wholly-owned, original intellectual property, created for 7-11 year old boys and girls.

Zubo is a music-based rhythm-action game featuring a unique set of characters and is scheduled to ship worldwide later this year exclusively for Nintendo DS.

"Zubo represents the culmination of a dedicated incubation project, the first of its kind at EA, which specifically sought to develop a new videogame property for boys and girls under 12," said Harvey Elliott, Head of the EA Bright Light studio in Guildford, UK. "The team here has designed a rich, immersive and, above all, enjoyable experience - one that will live in the schoolyard, at home or on the move."

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