The console war, which seems to have been ongoing for years now, is showing no signs of stopping. Microsoft's Xbox 360 launched late in 2005 (yes, that long ago!) but we're still not quite sure who'll win the war in the long run.
In a sense, all three manufacturers could describe themselves as being in a winning position right now. For Microsoft, the Xbox 360 has done exactly what is needed. It hasn't obliterated the competition, but it has built upon the original Xbox and Microsoft are now major players in the console market.