EA's obsession with micro-payments will be its undoing. Gameplayer examines how the current EA business strategy is not the way to recover from making a loss in the last financial year.
"This is double dipping. Last time we checked, there was no advisory sticker on the box saying that you have to pay extra to get the full experience. Oh, and let's not forget the ~50% of Australian gamers whose consoles aren't connected to the internet. They don't even get the chance to pay twice. They're stuck with an incomplete game. Forever."
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