Forbes: Jack Tretton - "I think the bottom line is you’ve got to constantly communicate and market what the device does, and understand what people are looking for, and try to deliver on that appeal.
But we always firmly believed that you start with a gamer –that first and foremost, PlayStation means gaming. And I think people need to understand that, and that’s what initially draws them to it. There were certainly exceptions with PlayStation 3, where people bought it because it was the best Blu-Ray player on the market. But our bread and butter was the gamer."