For Capcom, publishing a game on the scale of Phoenix Wright: Ace Attorney is an exception. They are a company of blockbuster, mass-appeal hits.
Atlus, on the other hand, isn't. Catering to a niche demographic interested in very Japanese, very hardcore RPGs, Atlus is candidly aware of their smaller appeal.
They're okay with that, but it isn't without drawbacks. Fans often complain how difficult it is to find their products even at launch. "There's no malice in it," said Atlus public relations lead Aram Jabbari to MTV Multiplayer. "I wish we could produce to demand."