"The cell phone is the platform that is leading the way in growing the casual gaming market," Kathy Vrabeck, president of EA Casual Entertainment and 1985 graduate of DePauw University, tells Creativity. The magazine provides an "in depth look at the evolving gaming industry," and how its "expanded audience has meant a whole new way of thinking about gaming for developers, marketers and players."
Vrabeck says, "Games like Tetris, Bejeweled and Solitaire appeal to a broad audience and have been the defining applications on cell phones to date. Newer handsets with larger screens are enabling advanced 3D graphics as well as connected and multiplayer features, a dramatic increase from the black and white games of just a few years ago. This evolution will expand the types of games that can be video game clipart.gifoffered on handsets and should attract new consumers to cell phone gaming."