From the article, "It was an idealized notion. No Nintendo E3 2013 press conference. No, instead, a Wii U Showcase, during which members of the press could come in and play the newest games. It seemed like a good idea, but as Jeremy Hill and I were ushered into the back room. After a painful session, in which a virtual Mario attempted to rally the crowd, Reggie Fils-Aime took the stand. He said Nintendo wanted us to “Play the games.” No sitting on our behinds for an hour while people lectured us, no, actually try them out.
That isn’t how it went."