“My job is to throw out as many ideas as possible, and see which one sticks or if one will lead to another. If an idea doesn’t work, no problem, just move on and keep on searching.”
While this quote may seem like the philosophy of a business leader driven only by the bottom line, it is one of the many approaches to game design that Glen Schofield has developed as he evolved from being an artist to a co-founder and general manager of Sledgehammer Games. For those unfamiliar with Schofield, he has been in the videogame industry for over twenty years and after starting off as an art student from the Pratt Institute, he went from being an artist on cartoons and games, to a respected business leader in the videogame industry. As such, Schofield’s career provides an insight into how a traditionally trained artist was able to adapt to the creative and business demands of the videogame industry and eventually become a leading figure in it.