LOS ANGELES — Scott Rohde and the rest of the team at Sony’s PlayStation business are riding high in the wake of a successful press briefing in a duel with Microsoft at the Electronic Entertainment Expo. The Japanese company struck two blows against Microsoft when it undercut its rival’s new home console price by $100, pricing the Sony PlayStation 4 at $399 compared to Microsoft’s $499. And Sony drew cheers when it said it would allow consumers to purchase used games with fees.
The dust is settling on those announcements, and Sony’s position isn’t so far apart from Microsoft’s. But it’s clear that Sony out-marketed Microsoft, targeting gamers, consumer rights issues, and indie game developers with its message.