EverQuest as a brand is still fairly strong, it's only problem is that the fantasy genre is starting to become the World War II of massively games. Plus, one of the biggest criticisms given to EverQuest II is its lack of artistic inspiration. Not to say the game is ugly or anything -- it's just kind of bland. So what could put some 'oomph' behind a classic series that's gone a bit stale over the last decade?
Steampunk, that's what.