Gamedaily.biz writes: "Thanks to the original soundtrack and the star wattage of hip-hop mogul 50 Cent, Sierra struck gold with its first collaboration with 50 Cent: Bulletproof for PlayStation 2, Xbox and PSP. Video game critics weren't happy with the actual gameplay experience, and neither was Swordfish Studios, the new UK-based developer that Sierra handed the keys to the second iteration of the franchise. Swordfish licensed Epic Games' Unreal Engine 3 to bring 50 Cent: Blood on the Sand, to life. Julian Widdows, the game director at Swordfish, talks to us about what to expect when they step into the sneakers of 50 Cent and his G-Unit posse this fall on PlayStation 3 and Xbox 360.
Q: What were your goals going into this game?
A: To develop a gamer's game that would appeal to 50 Cent fans and gamers alike; to deliver the sort of quality gameplay experience that they'd normally only find in the top 10 percent of released video games; to prove that you can release a licensed property that makes the best of the license and also transcends the license -- that is a game in and of itself. These were our overriding goals going into this game."