My target audiences here are the fence-sitters and carefree gamers. I don't at all mean use those labels in a condescending way, what I mean is that I don't expect the Average Joe/Jane to go out and research the policies behind their video game machines. Most people just want to play games, and that makes perfect sense to me. I also understand that Microsoft’s target demographic is the mainstream, white-picket-fence family. They want to become the centerpiece of the American living room and the future of entertainment systems, and most of those people are pretty apt to let them. If I can do anything to sway those demographics, I’m gonna damn well try, because I'm not drinking the Xbox One Kool-Aid, and I hope you'll listen to my reasons why.