"Sony came out with a couple of show-stoppers, some sharp contrasts, and games, games, and more games. Although, like Microsoft's conference, it felt contrived. It's all familiar territory, but the content was clearly in the pudding. Accordingly, Sony seemed to be playing it safe in regards to the games it was showcasing. The technology in the PS4 is impressive. And, is being master-minded by the lead architect, Mark Cerny. Further, Sony announced that the PS4 will retail for $399.99, countering the Xbox One's retail price of $499.99."