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PLAYSTATION 3, PSP, and EA'S Burnout Paradise Star in Wyclef Jean's New Music Video, 'Fast Car'

Live Action and In-Game Footage from Burnout Paradise Provide Unique Visual Canvas for New Video, Which Will Be Available on PLAYSTATION(R)Network

FOSTER CITY, Calif., March 25 /PRNewswire/ -- Sony Computer Entertainment America (SCEA) today announced that PLAYSTATION®3 (PS3(TM)) and PSP®(PlayStation®Portable) systems along with the blockbuster hit game title, Burnout(TM) Paradise, from Criterion Games, an Electronic Arts (Nasdaq: ERTS - News) studio, have been integrated into "Fast Car," the new music video from Grammy-winning Sony BMG artist Wyclef Jean. In this unique integration, Jean and the video's other characters utilize the PlayStation platforms to drive the video's storyline, as they interact in a surreal world brought to life with footage from Burnout Paradise. The video will be available for download on PLAYSTATION®Store beginning on March 27 for a limited time.
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"As an artist, Wyclef Jean is a great match for the PlayStation brand, and SCEA is excited about working with him on this music video because it showcases our platforms in an organic way that's relevant to our audience," said Peter Dille, senior vice president, marketing and PLAYSTATION®Network, SCEA. "We're also looking forward to giving our PLAYSTATION Network members the opportunity to download the video in high-definition, which expands the entertainment content offering on PLAYSTATION Store."

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eagle213105d ago

Now that PS3 has the momentum and software, it's time for the endless marketing pushes. This is the way to reach urban and pop audiences. This may be the first sign of PSN music support, and HOME influences. I will be checking out for this.