Product placement evolved

In the latest download to come to the PSN, Sony is digging deep into it's subsidiaries such as Columbia Records to tap Wyclef Jean to help sell Burnout Paradise on the PS3... or is Wyclef Jean using Sony to sell his Columbia Records' latest song? Who knows nowadays of corporate synergy and endless arrays of subsidiaries. But is this CNN news worthy?

From the article: "Sony's Playstation 3, Playstation Portable and Playstation Eye, along with EA's Burnout Paradise are featured in Wyclef Jean's new music video "Fast Car." That's all fine and dandy, but now that music video is being featured in high definition on the Playstation Network's Playstation Store. Not content to end the promotion there, "news" of all this is being featured on CNN's website."

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