VentureBeat: ''Disney is about to war with Activision Blizzard in the toy-hybrid business. Out of nowhere, Activision’s Skylanders has become a $1 billion video game and toy franchise in the past couple of years. But Disney, which is no slouch in either toys or games, is about to punch back hard with the launch of Disney Infinity in August.
We caught up with John Blackburn recently as the company unveiled The Lone Ranger in the latest in a series of playsets coming for Disney Infinity. Here’s an edited version of our interview.''