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Interview: EA's Keith Ramsdale - Doing it for the Kids

GamesIndustry.Biz writes: "The Byron Review, looking into the effects on children off violence in videogames and on the internet, will be published on Thursday.

Continuing our build-up looking at the issue the industry faces around age ratings, censorship and the education of parents, GamesIndustry.biz talks to Keith Ramsdale, VP and general manager of Electronic Arts in the UK and Ireland.

Here he explains why he backs PEGI over the BBFC, how the industry can work to change the mainstream view of games, and the importance of putting out a positive message."

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PopEmUp3317d ago

that not it it should doing it for the bank