via Gamezone: No one plays a game solely because it's pretty. We may start a game for that reason, but if everything else sucks, the odds of anyone seeing the credits roll are slim to none.
Audio is different. No, I'm not trying to imply that gamers are willing to suffer through garbage gameplay for a mesmerizing score, or endure a lackluster experience for realistic engine revs. But can triple-A sound improve the quality of a game that falls between "excellent" and "slightly above average"? You better believe it. I don't need to give examples – just think about the games you love. The proof is in their sound.