SCE boss Ken Kutaragi has always been a bit outspoken, but even Sony's new, officially sanctioned Three Speech blog was a bit taken aback by his latest outburst - when quizzed about whether PlayStation 3 would outsell Xbox 360 and Wii, he simply said, "We don't care."
The blog picks it up: "We spoke to Sony about this response, as it seemed a pretty ballsy statement to make, especially in light of how they're being perceived (arrogant, out of touch, losing the battle etc.) by press and consumers alike at the moment.
"They told us that what Ken will have meant is that, while they have a great deal of respect for the 'competition', they have always worked to their own business plan. In essence, regardless of what anyone else does, they'll be sticking to their original plan where PS3 is concerned and won't be changing things, just because company A does this, or company B does that."