Shane Ryan, Thunderbolt writes:
A visit to the local multiplex cinema has changed a lot since my younger years. I can recall the half-time break during Free Willy for a quiz and popcorn. Now technology leads the way and, in the multiplex, additional services are key to survival. There are automatic ticket machines. Like a large touchscreen tablet, you select your choice of film and pay. There’s no human interaction. No physical money changes hands. There’s a small arcade, whose costs never drop, easing extra coins from the younger audience. Walking towards the designated cinema screening there are many large advertisements for upcoming films coating the walls. Finally, before reaching the cinema door, there’s an long desk dedicated to selling popcorn at extortionate prices.
Many of the services shown at Microsoft’s Xbox One reveal were electronic popcorn.