Gamasutra writes: "You've set up your MMO guild, chosen your tabard and selected a couple of officers. Now you need more players. You could spend time watching other people in the game, which means you probably won't be doing much leveling yourself.
You could ask everyone to keep an eye out for possible recruits (which you'll probably do anyhow). Or you could find someone outside the guild to help you find great players who would be perfect for your team.
Finding great employees is a lot like finding great guild members. You want people whose skills complement the rest of the group, who understand the game, who know how to play their class and who will fit in with the other players. As true as this is for your hobby, it's crucial for your company".