1020°

Sony CEO plays down ‘media hub’ and says PlayStation 4 is for gamers

Sony chief executive Kazuo Hirai said that the PlayStation 4 will differ from Microsoft’s Xbox One, which is being pitched as an all-in-one entertainment box in the living room.

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venturebeat.com
Snookies123976d ago (Edited 3976d ago )

Kaz has really helped turn Sony around. Glad he's focusing more on what a console needs to be about. (Games) That is the primary thing, and always should be the primary thing.

dedicatedtogamers3975d ago (Edited 3975d ago )

Thing is, we all know that Playstation 4 is for gamers. Kaz isn't just blowing hot PR air. We've seen Sony's devotion to games day in and day out.

I'm certainly glad they acknowledge the PS4 isn't focused on being a media hub. Now let's just hear some confirmation for no used-game restrictions and optional PS Eye camera and we're golden.

Skips3975d ago (Edited 3975d ago )

PlayStation = Built by gamers...

And Sony knows this.

-Mika-3975d ago (Edited 3975d ago )

I don't understand why it can't be both. Sony just focusing on gaming is not going to make the ps4 a mainstream product and that a bad thing. Making your console basically an all-in-1 device is alot better than just focusing on gaming. MS is once again going to possibly outsell Sony because the casuals would want that media console that can also play games very well.

Plus I think you guys are underestimating MS. They are not going to 100% focus on media. They already have a bunch of exclusives in development and with all the innovative gaming they added in the 360 overtime. Im not worried about them about the core. They will do a good job at balancing and that will make them a success for core and casuals.

Kyosuke_Sanada3975d ago (Edited 3975d ago )

-reads Mika post-

http://www.youtube.com/watc...

Sorry I had no choice.

Blastoise3975d ago (Edited 3975d ago )

@Mika

It can be both and it will be both, PS3 is the top ranking platform for Netflix right now.

The point he's making is that gaming comes first, I don't understand why you're complaining. More games and a focus on gamers is a good thing. Simple as that

You do actually like games? Right?

raWfodog3975d ago (Edited 3975d ago )

@Mika - Since she (I think its a she) obviously didn't take the time to read the article:

"He said Sony would add other entertainment apps, “But that’s after we establish the platform as a video game platform. We want to make sure that we are there for the gamers with our PS4 as well. They will go beyond this, but they’ll definitely start with gamer first."

In other words, they will have other stuff as well besides just games.

..And what makes you think that the 360 'outsold' the PS3?

kneon3975d ago

@-Mika-

The casuals buy less software, and that's where the money is, not in the hardware. So it's fine to get the casuals on board but without the core audience profits will be lower.

Besides the xb1 is competing with set top boxes, TV's , phones and tablets for the casuals so there is certainly no guarantee of success.

SilentNegotiator3975d ago

And it's not like Ps4 won't have media. They'll surely have all of the services available before and probably more.

Even when Ps3 was supposedly "all about media" for simply having a Blu-ray drive, we got games like Uncharted:DF, Heavenly Sword, R&C, etc, etc.

GameSpawn3975d ago

PS3/PS4 - Gaming Console that can also do entertainment

Xbox One - Entertainment Hub that can also do games

It's all perspective, but to who it's going to matter to only one of those perspectives is correct, the other only leads to alienation.

Remember more money is to be made from games+dlc and accessories and their respective licensing than from the actual hardware itself. The games and licensing fees (made from 3rd party developers) is were the gift keeps on giving. You can only sell the console so many times to one individual, but that one individual can buy MANY games, if the console entices them to keep buying them anyway.

If your attach rate is going to end up being low because you didn't focus on gaming as the core or at least what the core gamer wants, you better damn well be making a great profit off the hardware to stay afloat (ie. the Wii).

We'll see what happens. If Microsoft hopes they can ride Nintendo's Wii success, that is their gamble. If you ask me Nintendo's Wii success was a fad that has passed and the WiiU has proved that. The same formula doesn't always work more than once, much less a slightly adapted formula just used by someone else.

I'll just end with this to Nintendo, Sony, and Microsoft:
Remember who got you where you are...respect what they want.

Tetsujin3975d ago

@-Mika-

Never go full retard

OT

This just helps further confirms what console I'll be buying at midnight; games first and everything else second.

stage883975d ago

Good ol' Kaz.

Giving gamers what they want.

brave27heart3975d ago

Its a business strategy. Early adopters are almost exclusively gamers (with a few techies thrown in). Make the console about gaming then add apps and entertainment features to broaden the scope once you've got the solid user base.

Its what the 360 did. It was all about the games first half of its life, then look at the last few years.

morganfell3975d ago (Edited 3975d ago )

Kaz Hirai is a Yakuza boss. After the two analysts (ha ha ha - worthless pinheads) finish talking the interview with Hirai begins. He should be running Japan and not just Sony. Here is the interview from today.

http://video.cnbc.com/galle...

Conzul3975d ago

Um...guys, Mika's actually right for once.

MysticStrummer3975d ago (Edited 3975d ago )

@Mika -

"Making your console basically an all-in-1 device is alot better than just focusing on gaming."

Requiring your console to be online, even periodically, means a huge chunk of sales you got last gen won't happen again.

"MS is once again going to possibly outsell Sony"

For something to happen once again it has to happen at least once before.

"Plus I think you guys are underestimating MS. They are not going to 100% focus on media."

Of course not, but a comparison of the specs shows that PS4 will outperform One with games. Even Epic... you know the Gears of War devs who favored the 360? Yeah, them. They said PS4 outperformed One while running Unreal Engine 4. You'd think devs, and Epic in particular, would know about the power of the cloud.

http://www.tekrevue.com/201...

Neither console runs UE4 to Epic's satisfaction, but...

"Microsoft’s latest console will be able to drive even less performance than the PS4, dashing Epic’s hopes for this generation of consoles."

The_KELRaTH3975d ago

I didn't buy a Sky TV box for games - BUT there are games available on it. I won't be buying a games system for TV/music/photos - but it will likely all be there as we've seen with the PS3

MS promoting the Xbox One as a media hub is also quite misleading as from what I've read, the TV channels/recording features will only work in the USA.

Army_of_Darkness3975d ago

Respect. How can any gamer disagree or even hate on Sony's PS4??

maddfoxx3975d ago

@mika
"MS is once again going to possibly outsell Sony".

Can you name a Microsoft console that outsold a console by Sony? Because I know I can't.

KiLLeRCLaM3975d ago

@Mika -

"Making your console basically an all-in-1 device is alot better than just focusing on gaming."

What are PC's and Mac's?

NumOnePS3FanBoy3975d ago

@mika My goodness do you hear yourself. You are a pathetic excuse of a gamer if that's how you think.

DAS6923975d ago

@-Mika-
You have simply f&@!?ed up ;)

Gimmemorebubblez3975d ago

@edonus
"enjoy your kinect sensor"
............................. .-_-
enjoy your eyetoy.

+ Show (18) more repliesLast reply 3975d ago
duli143975d ago

Bubbles for you, not like you need anymore lol

Snookies123975d ago (Edited 3975d ago )

The disagrees thought I needed more? o_o

Lol thank you, I do agree though I have plenty as is!

abzdine3975d ago (Edited 3975d ago )

Kaz is the best CEO

EDIT: I enjoyed his presentation at last CEO, it really shows how committed he is to the Sony brand in general.

Here is the CES conference for those who are interested: http://www.youtube.com/watc...

travelguy2k3975d ago

Irony, This is kinda the opposite of the Ps3 launch, They were trying to position the PS3 as a all in one media box.

After all... it only does everything...

Conzul3975d ago

The problem with the PS3 wasn't it's paradigm, it was the difficult hardware.

I rather like the "it only does everything" paradigm.

travelguy2k3975d ago

I agree, i just think the all hate for the Xbone is unnecessary. I more "next gen" devices strived to offer so many improvements upon the last... as i look at my iphone 5...

abzdine3975d ago

At least it did gaming when it first came out

3975d ago
3975d ago Replies(17)
Arai3975d ago

He's somewhat of an iconic figure, as he's been with us PlayStation fans since the beginning of it all.
This is a good watch for anyone that likes the PS brand, it also tells you a bit what to expect from him as CEO.
http://www.youtube.com/watc...

In some ways he's like the Michael for the loyal fans, hence the crazy following of Kaz.
http://www.youtube.com/watc...

oof463975d ago

Prior to any new reveals at e3, it seems Microsoft is gambling on the mass market, while Sony is banking on the core gamer.

JoGam3975d ago (Edited 3975d ago )

Love both Kaz and Jack Tretten.

miDnIghtEr20C_SfF3975d ago

But I thought it only does everything? Lol.. one of the huge points of having a PS3, now it's all changed. Makes you wonder what all the Sony fans were fighting for then when they were on team "it does everything".

MRMagoo1233975d ago

makes you wonder why you even commented in the first place huh.

From what i can see after going to 4 different EBgames and a couple jb hifis in my area ps4 has about 11 to 1 ratio of preorders compared to the xbone and apparently some ppl have cancelled orders for the xbone after finding out about the having to log on every day to use it.

CommonSense3975d ago

Official pre-orders haven't started yet. You're full of it.

3975d ago
irepbtown3975d ago

Go over to Amazon, PS4 and Xbox One are listed at £599.99 (UK Amazon of course). Obviously the prices will be lower but my point is, you can pre-order now.

I put a £20 deposit for the PS4 at Game.co.uk over a month ago.

+ Show (1) more replyLast reply 3975d ago
Retroman3975d ago (Edited 3975d ago )

I dont understand why gamers getting disagrees when everyone know SONY cares more about delivering games first than being a all in one media hub, like MS mistake was.

CommonSense3975d ago

All he's doing is pandering to his idiot audience based on the backlash from MS's press conference.

Snap out of it, fanboys.

3975d ago
G20WLY3975d ago (Edited 3975d ago )

Oh hello "CommonSense", I see you have another account...lmao

Kaz is communicating with his loyal fanbase - that's a more eloquent way to say what you said.

And guess why they're loyal? That's right, because Sony brings the games to the gamers and offers great value. Consider whether the same can be said for their main competitor...I don't need to spell it out for you...or do I? lol! :P

showtimefolks3975d ago

i think sony will also offer many entertainment services but at heart will be a gaming consoles

built for easier development
built for gamers

humbleopinion3975d ago

Yeah, I'm really glad Kaz in charge. It seems like a complete 180 from the PS3 which was promoted as an entertainment hub with heavy emphasis on bluray movies.
Together with Peter Moore leaving MS, it's as if they switched sides: the X360 was marketed as a gaming machine VS the PS3 entertainment hub, and now we see things completely turned around.

batbatz3975d ago

agreed 110%, I have a cable box already..

DonFreezer3975d ago

They only think you should be glad for for him being smart enough.If the internet applauded Microsoft for what they did he would be full mouthed about the media features of the PS4.

DarthJay3975d ago

If he wanted to really help turn Sony around, he would start focusing on the media aspect of the box. The advantage the PS3 had over the Xbox 360 was that it was also a Blu Ray player, and I know a lot of Playstation fans don't want to hear this, but there is a very large number of people that own a Playstation 3 and don't use it for games. Back when all Blu Ray players were $300+, people at Best Buy and Circuit City and other retailers would package them with TV's because it was the best Blu Ray player on the market.

There is no shame in marketing it for every capability.

GuyThatPlaysGames3975d ago

RIIIIIIIIIDDGEEE RACCCERRRRRRR!!!

+ Show (17) more repliesLast reply 3975d ago
tigertron3976d ago ShowReplies(5)
Majin-vegeta3976d ago

Damn right and what they have shown so far is nothing short of amazing.
http://25.media.tumblr.com/...

Mr_Nuts3976d ago (Edited 3976d ago )

*** He said Sony would add other entertainment apps, “But that’s after we establish the platform as a video game platform. ***

That's what I want to hear

This is what I don't get with Microsoft if you want to make an entertainment box then all you have to do is slowly add onto the Xbox One after it's been released but because it's a games console your focus should be games.

If Sony want to add stuff like the Xbox One has fine, but because they acknowledge that gamers and games come first then I will be alright with that because they are catering to my needs first.

sway_z3975d ago (Edited 3975d ago )

Yes, the alternative entertainment features should take 2nd place...

I know for sure, if PS4 users wish to watch tv/video or music/web..they will be able to.

Xbox fanatics seem to forget, Sony already tried this all-in-one route with PS3, and they got slammed by the media and by Xbox spams for not pushing the games aspect.

#1 for Games and #1 for Netflix

faysal3975d ago

after all this sony is doing for us gamers.. everyone should buy a ps4 if you consider yourself as agamer! anybody that hates on ps4 is a disgrace to gaming community.. PS4LIFE
http://www.youtube.com/watc...

BlackTar1873975d ago

Im not sure i go overboard like you but really the reason people hate on playstation or so dumb. I mean sure list some good ones. But don't list they are full of themselves or they said get a second job. Those small things said by a Cingular person should not decide your overall value in a product.

faysal3975d ago

so what? every single corporation in the world says something stupid stuff like that. that doesnt mean we should take thoes few bad words and completely eliminate the good stuff they are doing for us...

killerbotmax3975d ago

No. I'd rather pay for the software without also having to pay for a little bit of the hardware again every single time. True gamers who care for the art form will never buy a console.

Show all comments (206)
280°

Sony Taps Bungie's Head of Revenue to Lead Live-Service Games

Sony has recruited Bungie's head of revenue Jaremy Rich to head up its live-service gaming division, Rich has announced on social media.

Read Full Story >>
techraptor.net
ChasterMies13d ago

Please do not put Destiny’s monetization into Sony’s first party games. The monetization is what’s driving players away from Destiny.

just_looken13d ago

The new temp boss is the sony cfo bean counter so i can see this being a thing get every penny.

Cacabunga13d ago

PlayStation officially losing it.. fans will never support gaas games

just_looken13d ago

@car

The new boss did a interview in japan he wants to tap into the mobile market like nintendio so he give 0 fucks about gamers/fans

https://www.pushsquare.com/...

Redemption-6413d ago

@Cacabunga
You only speak for you and those who think like you, but most fans will support what they want. Playstation and PC fans are literally supporting Helldivers 2 and that is a gaas. Maybe you wouldn't, but many more would if they like it.

Huey_My_D_Long13d ago

@Redemption-64
Look, Im not making any judgement calls about this guy, but I will say that Helldivers 2 GaaS model is unique to Helldivers, and legit the only other game I can think of thats similiar was the Avengers game except HD2 pass is still better.
The fact that you can earn in game currency in a way that doesnt make you feel like you have to grind forever, as well you being able work on that pass that you bought...on your own time without a time limit...that right there is fucking huge to me, and I can't name any game other than avengers that avoided trapping players with FOMO logic...I think GaaS on HD2 shouldn't be compared to the rest of the industry...it should be copied.

Einhander197213d ago

Cacabunga

Helldivers 2...

Redemption-64

In Europe it's a 60 40 split favoring PC.
In the US its a 60 40 split favoring PS5.

So PlayStation owners supported the game just fine, it's not getting carried by PC or anything like that.

FinalFantasyFanatic13d ago

@just_looken,
I'm perfectly fine with the way Nintendo entered the mobile market, I never touched their mobile games, meanwhile, the console/handheld stayed the way it is. As for being a bean counter, he's probably going to reel in these massive budgets that Sony's studios have had lately, I haven't played Spiderman 2, but I cannot see how they almost tripled the budget for that game.

@Redemption-64,
That's an exception to the rule, I'm expecting a lot of these GAAS games from Sony to fail, to be fair, they only need a few to succeed, but I would have preferred that they put more of their resources into other types of games.

+ Show (3) more repliesLast reply 13d ago
DivineHand12513d ago

True their monetization is driving players away and at the same time, their decision to chop out content and convoluted systems is keeping new players away from the game.

Joe91313d ago

I don't think that will happen based on how things worked out at Naughty Dog now that we know what we do, seems they had the option to fully commit to live service games or stay making single player experences so they gave up on their live service game. We are not sure how things came about with Bend making a live service game but I hope that was not a forced situation. Sony doesnt seem like they are forcing studios to switch up but we will see, Sony's bread and butter is single player games it is how they dominated the console market.

Obscure_Observer13d ago

Yeah, I though Sony learned something from all their failures in the LS segment under Bungie´s disastrous leadership and supervision which led to games been cancelled, studios closed and all the people laid off.

Looks like Bungie still plays a major role in Sony´s LS initiative and Sony is not backtracking on their GaaS plans.

S2Killinit13d ago (Edited 13d ago )

Are we forgetting that Destiny is also a highly successful franchise? I feel like that definitely deserves mention here.

Besides, there is no reason why a person cant learn from past experiences.

Joe91313d ago

I agree, people act as if Destiny flopped when it came out lol it took 9 to 10 years for the numbers to fall yet people are still playing it add the success of Helldivers 2 no wonder Sony is going forward down this path.

S2Killinit12d ago

Personally, I see no problem with Sony also having service games as long as they make good ones, and more importantly they deliver the AAA story driven games that they are known for. So yeah, I agree 100% with you.

+ Show (2) more repliesLast reply 12d ago
Christopher13d ago

I mean, this person made some pretty bad decisions at Bungie. I hope they've learned from them because I definitely don't see those type of ideas as good for PlaySation in general.

CrimsonWing6913d ago (Edited 13d ago )

Honestly, what’s to learn from? How to make people happily continuously dump money into a single game over its life-time? Buy season passes continuously for several years with a smile on our faces?

GaaS is a design decision that is everything wrong with this industry. The fact that Helldivers 2 did so well and people defend the monetization because it was $40 and is a fun game, scares the sh*t out of me to see that the door is open and all shift will probably be to replicate that in future games. We already know the ROI for traditional game dev cost isn’t doing it for them.

I thought with Jimbo leaving we’d see a change for the better… I’m not so sure now.

S2Killinit12d ago

Service games are being offered by everyone. Sony cannot afford to only create single player AAA games. No one can. They already said they will be doing both.

Abnor_Mal13d ago (Edited 13d ago )

Ps5 gamers in 2023 seemed to play more live service types of games, so regardless to how people feel about them, numbers don’t lie and Sony is going where the money is. I mean look at the excitement around Helldivers2, people are showing that they want live service games.

Christopher13d ago

They play long-time existing live service games like CoD, Fortnite, Apex Legends, Destiny 2, and the like. Mass majority of new live service games are considered failures and aren't moving gamers away from older games.

just_looken13d ago

Yep the huge issue with live service is they need paid players along with a reason to play them.

You forgot mobile market that also taps into that player base as well as the eve online style games there is only a certain amount of krakens/whales blind supporters compared to the amount of live service games we have its not sustainable math wise.

700 restaurants making food for every seat for 1000-3000 eaters just does not work out

Einhander197213d ago (Edited 13d ago )

Christopher

I am not a big live service fan and literally own zero of the games you listed, but that is not true, unless you call games that aren't the top games to be failures.

There are tons of live service games that are profitable.

Games don't have to be the biggest game ever they just need to make more than they cost.

I challenge you to show professionally prepared data that shows that more live service games fail than make enough to keep going.

Because all the data that I have seen shows that live service is less of a gamble than making a big AAA budget game which needs to survive off retail sales.

FinalFantasyFanatic13d ago

I sometimes wonder if we're at saturation point, where it's hard for a new game to join those ranks unless it's particularly exceptional, people only have so much time and money to devote to these types of games.

romulus2313d ago

Correction, they have no issue playing good live service games

shinoff218313d ago

Lol it's not even a quarter of the ps5s sold. Helldivers may have been a hit but let's not say most are enjoying it because truth is most(the real most ) don't care about it.

S2Killinit12d ago (Edited 12d ago )

I play what is fun. If a live service game is good I’ll play it as long as its not a money scheme which Helldivers is not.

And Im a single player gamer.

mastershredder13d ago

How do you kill a franchise that already been killed?
Destiny’s grind, cash-in-on-playbass-cha-Ching, and pop-culture-insertion mainstream-me-too bs totally killed any rep Bungie had. Sony/Bungie, if you are doing this to ward-off players, it’s already working.

crazyCoconuts13d ago

Headline truncated:
"... off a cliff"

Show all comments (43)
80°

Sony May Soon Let You Decide How Much NPCs Talk In Games

Sony has patented to add multiple dialogue modes to let players switch between how many conversations with NPCs they want in the game.

blackblades19d ago

Sony is like the only ones outta the 3 that has atuff like like this pop up changing thing in ways.

just_looken19d ago

Sony in the past has always been first at bat with new ideas/tech but in the end never fully use it or just toss it away.

blackblades19d ago

I think they did use some but yeah most usually never happened but at least they thought about it. Sony seeks things like this and other, Nintendo seek different ways of playing going by there different controler designs and console designs.

just_looken19d ago (Edited 19d ago )

some of the other stuff sony want's/owns never used
https://gamerant.com/sony-p...
https://gamerant.com/sony-p...
https://www.eurogamer.net/s...
https://metro.co.uk/2023/03...
https://decrypt.co/114754/s...

monitor/adjust game difficultly as you play
https://www.techradar.com/g...

Sony nfts
https://www.theblock.co/pos...

Pay ai to play the game for you
https://thebusinessofesport...

Oh all the above last 12 months

I just imagine a evil scientist with test subjects when it comes down to sony recent patent reports.

Kaii19d ago

Will we get dialogue options that won't spoil puzzles in a matter of seconds? :p

280°

Judge rules in PlayStation's favour in $500m patent infringement lawsuit

Genuine Enabling Technology was seeking damages, claiming the tech allowing PlayStation consoles and controllers to communicate infringes its rights.

Read Full Story >>
gamesindustry.biz
S2Killinit21d ago

Big victory for Sony. And a long time coming.

DarXyde21d ago (Edited 21d ago )

Crazy to think the savings from this lawsuit allows them to develop one AAA game.

Make it Bloodborne 2, please and thank you.

21d ago
Profchaos21d ago

Sounds like patent trolling they tried the same thing against Nintendo with the same pattern.

Motion and control input traversing over higher and lower frequencies seperate from each other allowing the controller to do both

Pyrofire9521d ago

Patents suck. Most of them are complete garbage.

Knightofelemia21d ago

So to recoup the money Genuine is going to take on Nintendo or Microsoft next. I hate patent lawyers they are some of the worst bottom feeders out there.

Show all comments (13)