Guardian - Triple A game development never really stops. Studios crunch for months to make release deadlines, then a few weeks later, everyone is back in the office brainstorming the next instalment. The industry is ruthless and relentless. At Infinity Ward, creator and current custodian of the world's biggest franchise, it's no different. This is a multimillion-selling property, and there are 100 people in the developer's new office in Encino, California, who have to ensure the record-breaking sales continue. They do that by not stopping.