120°
Submitted by Grateful Ghoul 514d ago | opinion piece

Microsoft - A Strategic Blunder?

The next generation of consoles is expecting to give the gaming industry a much-needed boost, but the recent announcements appear to be predicting the downfall of many of the aspects of gaming that gamers currently take for granted.

In 2013, if your company or product is receiving negative attention across the internet, you have to act quickly with an open and honest response or face the wrath of your customers.

Cryptic or vague statements just don’t cut it anymore in this Information Age, and you would think that Microsoft of all companies would embrace this change in culture. Yet after neglecting to react to the always on-line debacle it appears that although the shiny new console is the future, certain attitudes belong firmly in the past. (Culture, Xbox One)

VerbalKint27  +   514d ago
We have all seen those videos edited on You Tube saying "TV....TV...TV"
This is also a massive misjudgement and blunder because they don't seem to know that their own customers do not actually watch TV anymore.
onyoursistersback  +   514d ago
I don't hate Microsoft at all, but nothing wow me at there show.
And like you said "their own customers do not actually watch TV anymore"
kneon  +   514d ago
Well the head of Microsoft's Entertainment and Digital Media division is a former CBS executive so the TV centric focus shouldn't be a surprise.
3-4-5  +   514d ago
My Question:

What happens when Kinect 2.0 breaks ? Can you turn on your xb1 without it, by possibly using the controller ?

If not that is dumb. If so, then why not just let us do that anyways. It takes literally 1 second to do.
Boody-Bandit  +   514d ago
That is a great question. Considering Kinect is a requirement the answer more than likely is no, it wont work if it's broken. Having more moving parts that can cause problems or interruptions in service or performance is never a good thing.

Someone else on here earlier asked another great question. What happens to the console 10+ years from now if MS moves on to something else or stops support for X1? How will we play games on it if it requires an online check system every 24 hours? Are we suppose to assume that check system will be there after the next gen has come and gone and years into the future? I mean is the next gen going to become a disposable generation. Once it's done, it's done?

The direction MS is headed is so frustrating. It just sounds overly complicated and unnecessary.
#1.3.1 (Edited 514d ago ) | Agree(3) | Disagree(0) | Report
matgrowcott  +   514d ago
http://allthingsd.com/20130...

So how come TV apps are still being used more than video games?

I swear there's so much wrong with the Xbox One, but most people are complaining about the wrong bit. If it's going to fail, it'll be because of the ridiculous DRM measures, not the fact that they're making a console for their biggest userbase.

It's not people that would come to N4G.
Sitdown  +   514d ago
Interesting.....cause my xbox is sitting right under my TV that is turned to the playoffs. The same TV I watch the NFL with, college sports, etc. While I am currently on the fence and waiting for concrete games and more information during E3, the prospects of xbox one with the NFL intrigues me, as well as what else can be done. Just like the hard drive, guide button, live...... Expect Sony to follow suit if it works.
Anthotis  +   514d ago
There really wasn't any way that they could market the Xbone and be taken seriously.
PirateThom  +   514d ago
Market it as it is. A media box that just so happens to play games.

They admitted that they're competing with Apple and Google so, you know, let's just ignore it as a game console and look at it as the media box it is that only appeals to the coastal US NFL fans.
#2.1 (Edited 514d ago ) | Agree(6) | Disagree(2) | Report | Reply
SuperLupe  +   514d ago
Unfortunately for them 6 months is way too shrt to rethink a strategy that they have been preparing for months now.

Lets see what they got up their sleeves at E3, thats like the other half of their vision for XOne.
S2Killinit  +   514d ago
the thing that is worrying is the fact that they thought it was cool to focus on everything else when they are supposed to be a gaming console. They will have plenty of games come E3 but what does this reveal say about their ultimate goal and vision about the future of gaming?
Typical-Guy  +   514d ago
When I first read their statement about competing with Apple and Google, I said wtf! But now I know.
stage88  +   514d ago
Reminds me of this:

Related image(s)
RiPPn  +   514d ago
A simple tease showing they had some gaming focus could have changed this whole thing. Similar to what Sony did at theirs, showed a slide with all the devs currently working on the Xbox One. Or a slide of just the title logo's of these 15 exclusives, let people speculate what they are or could be about. Just those simple things would have changed everything, and I think further proves they are out of touch with their audience and really think their gaming core will just buy blindly anything xbox.
ginsunuva  +   514d ago
Ah yes, "strategic."
See, microsoft is so brilliant they planned this whole blunder all along, and you were just too stupid to understand!
sashimi  +   514d ago
Lol that reveal had a strategy? damn if thats how it is with one i wonder how a reveal is without a strategy.
stragomccloud  +   514d ago
Honestly, I think the Xbox One will outsell all of the other consoles this next gen. I just think it won't be by people who are purchasing it for games. It'll be by people who want it as a gadget.

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