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Paradox Interactive, creators of Leviathan Warships, talks the game and sexy boat puns

Paradox Interactive is a development studio based in Stockholm. They focus on strategic and historical games, and their recent release of Leviathan: Warships, which received five out of five woofs from yours truly has, er, made some waves in the Android community. Paradox was nice enough to take some time out of developing patches for Leviathan to answer some of my questions.

GAMEWOOF: First off, I know you want to talk about Leviathan: Warships but I have to talk to you about the trailer. Easily the funniest game trailer I have ever seen. How did the idea of a Jazzy, late-night radio broadcast come about? Who did the voice over and is there some kind of award we can give him?

**Answer from Steven Wells, Video Producer at Paradox Interactive**

CEO Fred Wester and I have a particular affinity for bad puns and lame jokes. Over the months that we on the marketing team were working on the project, I would tell Fred any terrible boat puns I’d come up with and he’d do the same. So by the time the trailer was recorded, it was well established that boat puns were funny.

The idea for the trailer came after I’d actually recorded and edited a different version of the trailer at home, with fast music, loud yelling, and of course boat puns. It was decent, but I wasn’t really satisfied. I showed a draft to my girlfriend who agreed that it was missing something. At some point I made some jokes about slow jazz and sexy boat puns. She suggested I make that version of the trailer instead. That morning before work I recorded it at my desk using some of the puns from the previous draft and lots of impromptu boat phrases, edited the trailer that day at the office, spread it around to Shams our biz dev guy who loved it, and released it the day after to much fanfare. I’m glad I listened to my girlfriend. :)

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cyguration1132d ago

That was brilliant marketing from Paradox Interactive...brilliant.

I loved those promo videos.