XboxOZ360- Gamer's David Hilton discusses the failure of the Xbox 360 Faceplate idea:
"Pimping out cars and even computers shows a flair of individuality, a symbol of cool taste, or an extravagance of wealth. So obviously being able to pimp out your 360 with changeable faceplates was a stroke of marketing genius, right? Wrong.
Modding your video game console to look different in the past has also seen a strong following, so why has the faceplate idea failed to inspire gamers? Here was a company prepared to prevent the usual 'void your warranty' risk by offering you the opportunity to buy and change your faceplate easily to give it some flair or originality...
Tin-covered versions of games with bonus videos on a separate disc or an artbook are the go now. Every game released seems to have that 'special' version. They are the sellers. The plastic faceplate has either failed to inspire the market or the marketers."