Submitted by Tody_ZA 830d ago | opinion piece

The Xbox One Reveal Results In Pure Disaster – A PR Nightmare

An eGamer journalist discusses what he believes the biggest problems of the Xbox One reveal are: the PR nightmare that ensued, and Microsoft's bad decisions.

*Warning: video includes vulgar language. (Culture, Industry, Microsoft, Next-Gen, Tag Invalid, Xbox 360, Xbox One)

Attached Video
Software_Lover  +   830d ago
We get it
We all agree, but how many of these articles/blogs do we need approved?
General Shrooms  +   830d ago
Not everyone agrees.

The only thing I don't like so far, is their DRM policy with physical store bought games.
Gerchi-san  +   830d ago
What about the need to have Kinect plugged in at all times? Or that you have to connect the console every 24 hours to the net in order for it to work. Or how about this:


If people don't voice their concerns, many won't get what's so wrong about the direction they're going with the Xbox One.
Elit3Nick  +   830d ago
All these rumors seem to be based on fabricated facts, microsoft said on their twitter page that there is NO fee to install an already owned game, can we please all wait until the official statements please.
hellvaguy  +   830d ago

I wasn't happy with several things in the X1 reveal, but come on man, there's no need to tell blantant lies. No where in your link or in any ms announcement does it ever say that Kinect has to be plugged in at all times.
Tody_ZA  +   829d ago
It has been said many times =) Here are three separate sources confirming that Kinect must be plugged in and on at all times, as the Xbox One requires it to function:

Source 1) http://kotaku.com/xbox-one-...

Source 2) https://twitter.com/kevin__...

Source 3) http://www.gamefront.com/xb...
Tody_ZA  +   830d ago
I do apologise if it seems like repetition, but you must remember every site out there will have things to say in response to an event as big as this, and so will all the gamers as well. There'll always be many articles about it, each with their own piece to say :)

Like this feature focuses more on the PR mess that came after the event rather than the actual event itself.
adorie  +   830d ago
Many,many more.
chrismichaels04  +   830d ago
As many as it takes for Microsoft to listen to what the people are saying.
SpinalRemains  +   829d ago
Just stop.

I clearly remember a giant crab article every 3 hrs for months!

Now that the shoe is on the other foot, we see who has thin skin.

A next gen disasterous reveal is huge news and should be discussed and mocked. To support such a reveal is to invite more of them.
Software_Lover  +   829d ago
WTF are you talking about? On the other foot?
Number-Nine  +   830d ago
ape007  +   830d ago
i think people are overreacting, sony fanboys are acting like tweens on the net, 30+ year old guys, acting all like it's doom and gloom for xbox one, yes the EVENT was a let down, sony's ps4 event was 10 times better but this is not the whole picture , wait until E3 darlings, it's soon, don't let out all your emotion yet, save it and celebrate when the console truly sucks
#3 (Edited 830d ago ) | Agree(7) | Disagree(21) | Report | Reply
NatureOfLogic  +   830d ago
Yeah, lets wait until E3. Lets listen to what the Xbots have been saying for the last 4-5 years.

ape007  +   830d ago
im afraid you eat your own words

4>1? that sounds so emo\gayish thing to say at this point , it's still too early man, man up and have some dignity
#3.1.1 (Edited 830d ago ) | Agree(4) | Disagree(19) | Report
Elit3Nick  +   830d ago
@KingElixir Thanks for proving his point ;)
#3.1.2 (Edited 830d ago ) | Agree(3) | Disagree(3) | Report
sway_z  +   830d ago

You're 100% right...MS have kept Xbox 360 owners waiting since 2010 for quality 1st party titles.

..as you can see, they're a patient and forgiving bunch, in spite of MS' repeat offending.

If peeps in relationships were as loyal, there would be zero infidelity.

MariaHelFutura  +   830d ago
"wait for the reveal" has just transformed into "wait for E3".
Tody_ZA  +   830d ago
I also don't agree with the "wait for E3" approach, because Microsoft has already said that they're still months away from launching the console and they have not yet finalised these policies.

So it's highly doubtful that they will have "finalised" these policies in the next two weeks. We won't be hearing about used games and the 24 hour authentication for online and all the rest. If they had the answers they'd give them now, otherwise they're just shooting themselves in the foot.

Let's be honest. The people watching the Xbox Reveal event are: gaming journalists, hardcore gamers, gamers from all over the world, and I think a small minority would be the casuals.

Yet it felt like the event in no way catered for most of that crowd.

I don't mind if they want to show off all their social and Xbox One Kinect features. That's fine. But they have to have a balance. And gaming was put to as bare a minimum as possible. I mean, even the games that were shown, most weren't even in-game footage, and not even tech demos, but in-house developer tech demos.

There was zero balance, and the gaming crowd was alienated.

Worst of all though is the PR nightmare that followed. You can't get a single straight answer from Microsoft, five different exces say five different things. If they don't have the answers, or Microsoft hasn't finalised its policies, why not just give "no comment?" Why cause such a disaster?

After Sony's conference, when they were asked about used games and always-on, Sony said straight up that the console can be totally offline, and it won't block used games. There was no dodging or dancing around or messing about.
#3.2.1 (Edited 830d ago ) | Agree(3) | Disagree(1) | Report
LeCreuset  +   830d ago
Just as "wait for E3" will become "wait until launch."
Mikeyy  +   830d ago
Then after "wait for Launch" it will be "Wait for Respawn Entertainment"
ickysweat77  +   830d ago
What you fail to understand is that it is not about fanboyism, it's about making our voices heard so that maybe enough complaining and negative press makes Microsoft change their minds about the DRM and used games and other things we as gamers do not like. Throughout the past few years, many a company has tried to charge or add policies that resulted in customer backlash. This backlash has led to the company rethinking their position in favor of the customer. It doesn't always work, but those who sit back and take whatever is given without complaint will find companies will screw you out of as much money as they can get away with. So people like you, who just take whatever is given to them with open arms, are the problem. No company will alienate all of their customers, and this is the way we get to use our power to keep gaming consumer-friendly. There is nothing worse than people who support a company no matter what, and do not keep these companies honest. Instead, your undivided support allows these companies to dictate and enact policies that are anti-consumer.
Why o why  +   830d ago
I cant believe you said that ape. Should I really direct you to pissed off known 360 preferrers. You really think its just sony fansboys .....smh...youve obviously not been reading enough comments. Ms has had the platform to dismiss and dispell most of the negative rumours, forget the lack of gameplay footage or over-focus on tv tv, but rumours plaguing the xbox one. They chose not to..why wait until e3. This blogger makes some good points. Ms have brought this on themselves. Sony isnt out of the woods yet either, as there are still some unanswered questions that need addressing, just far less than ms have.
#3.4 (Edited 830d ago ) | Agree(5) | Disagree(0) | Report | Reply
MASTER_RAIDEN  +   830d ago
the fact that you say something like "4>1" sounds "emo and gayish" shows that youre probably not too mature. emo? who has even said the word emo since 2007?
and nobody totally thinks the ps4 is going to rape the 360 based on the reveal. OBVIOUSLY xbox one and ps4 both have games to showcase over e3. it doesnt change the fact that they took their most important unavailing to date and used up their time to talk about extremely dated and nonsensical voice commands.
youre acting like nobody here knows they have games to show off.

the anger and discouragement in the new xbox brand stems from a difference in each companies focus. sonys main focus was video games. MS's main focus was...well, it was what it was.
GuruStarr78  +   830d ago
I think Sony and MS are really forgetting what we as the buyers want... one of those things is backwards compatibility... sure, it's great it'll play these shiny, new games... but it really is a letdown that I can't play my 360 and PS3 games on the new consoles.... I've got to keep them and try to stack them on top of each other like a dirty pawn shop..
ape007  +   830d ago
agreed and awesome picture btw
MariaHelFutura  +   830d ago
The president of Sony said "We won't block used games" a month or two ago.
#4.2 (Edited 830d ago ) | Agree(6) | Disagree(2) | Report | Reply
Highlife  +   830d ago
Well I will keep my ps3 and put it in my bedroom while the ps4 will be in the family room. Not sure why you have to stack them? Live in a box??
sway_z  +   830d ago

Awww poor you and your 1st world problems...there, there...


#4.4 (Edited 830d ago ) | Agree(1) | Disagree(0) | Report | Reply
Blankolf  +   830d ago
I had a PS1, PS2 and XBOX 360, I think I am going to return home... PS 4 Gamers and XBOX One Fistpump in console form, basicly sumarizes things...
Orbilator  +   830d ago
Let me just say it was a total disaster, but not because of the hardware or the cool features coz they were both excellent.
but its just the way M$ fail to make you excited for it that was epic. announce just 2 of these new 15 exclusives, some hands on stage game playing, if these had happened then we,d be seeing a lot more positive articles. I dont know how M$ just do it time and time again it makes the mind boggle. Sure its a great machine, but come on sell it to me ffs.
ickysweat77  +   830d ago
JQM78 - It was a choice between backwards compatibility and switching to the x86 architecture. With Sony, for example, is not possible to play the cell architecture games on the new x86 architecture system, and this was a big internal dilemma when deciding on which architecture to go with. Ultimately, they went for the better and more developer friendly architecture. It is not about software, but hardware and they simply couldn't get cell games to play on 86x system. A tough choice, but it was the better choice.
#7 (Edited 830d ago ) | Agree(3) | Disagree(0) | Report | Reply
Entonations  +   830d ago
I don't know.. i can play my 32-bit games on my 64-bit pc pretty easily. I think this is to prolong the lives of the previous consoles for just a while longer.
Pillsbury1  +   830d ago
It's did seen like the conference was put together last minute, wasting time with a lot of useless kinect features.
#8 (Edited 830d ago ) | Agree(0) | Disagree(0) | Report | Reply
Saleem101  +   830d ago
Block used games is a killer just wait into the people that buy system realize I cant play game at friends house...#epicfail
jocomat9  +   830d ago
This is pretty much a gamers reaction to the reveal.


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