Think HD DVD's loss means Microsoft is going Blu-ray for the Xbox 360?
Company executives may have already shot the notion down, but there's more to the story. With HD DVD, Microsoft had the opportunity to inject its own technology into the emerging high-definition video market. But now that the HD disc war is over, the company still has a viable group of HD video assets, including HDi and Xbox Live Marketplace.
If you take a close look at these assets, and consider their potential, it's clear why Microsoft is snubbing Blu-ray for the Xbox: The company is gearing up for another HD video assault.