Forget Justin Long as Mac and John Hodgman as PC. The latest computer pitchman could be Johnny Knoxville, star of MTV's Jackass series. A reader of the blog Cajun Boy in the City claims to have been in a focus group for an unnamed company he believes is Microsoft. Redmond's marketing execs recently hired ad firm Crispin Porter & Bogusky, the creators of Miller Lite's "Man Laws" campaign and Burger King's live-action "King." The reader writes:
"Microsoft [is] in the midst of preparing an advertising campaign that would make it appear that its software and the PCs that run them are a younger, hipper product."