Forbes - A big part of the Microsoft Xbox One Reveal in Redmond, Washington today was the unveiling of Infinity Ward’s Call of Duty: Ghosts to the world. I was able to see the game last week at a pre-E3 event with Activision Publishing CEO Eric Hirshberg, who took the stage today at Microsoft’s headquarters to unveil the new game. Activision has big plans for its biggest franchise, and the game demo promises a next generation of shooting action with even more Hollywood influences (thanks, in part, to the involvement of acclaimed director Stephen Gaghan on the new game).
Hirshberg said people have been asking for years now how long can Call of Duty last and whether or not this franchise is ever going to crest. The only “problem” is (and it’s not a problem for Activision, but perhaps for other publishers) that the franchise continues to grow.