GamesBeat's Dean Takahashi interviews Activision's top marketers about how they plan to beat Disney.
Who can throw more money at slanging plastic toys and video games? Round 1, FIGHT!
Who can own more shelf space at Toys R Us and Walmart -- Round One: FIGHT!
I dunno. I hear Disney's a serious up-and-comer!
I would be all over these toys if I was a kid again.
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