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Submitted by doctorstrange 994d ago | news

Sony Trolls Next Xbox Reveal With “Beyond The Box” PS4 Ads on Xbox Google Searches

‘Console wars’ are a part of the industry, but with the PS4 and the next Xbox (Xbox Infinity, 720, LoveMachine) releasing in the same holiday season, the fight is set to be bloodier than ever. That’s why, on the eve of the next Xbox’s reveal, Sony is keen to steal as much thunder as they can. - PSLS (PS4, Xbox One)

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doctorstrange  +   994d ago
I'm going to get both probably and be really happy. Only thing that'll turn me off is always online, motion control focus, kinect always watching or some rubbish like that. Hopefully won't happen.
dedicatedtogamers  +   994d ago
I always wait a minimum of one year (usually it ends up being a bit more than that) after launch before I even consider buying a console. I've done that since the SNES era and it hasn't failed me yet.
ApolloTheBoss  +   994d ago
Yep. Same here. Won't get a PS4 until 2015. I've got a huge backlog on PS3 anyway and Sony will supporting PSN/PS plus until at least 2016. By then all the bugs will be worked out, and my backlog hopefully finished.
#1.1.1 (Edited 994d ago ) | Agree(25) | Disagree(41) | Report
irepbtown  +   994d ago
I got my PS3 in 2008 (I live in UK), for several reasons; Price (it was ridiculous), games (not many exclusives) and price again because it was really a killer. I still ended up paying £400 though I did get some games and controller, and Guarantee.

However PS4 seems to be taking the right path and Sony must have learnt a lot from the woeful PS3 launch. Price will hopefully not be a big concern, some top notch exclusives (Drive Club, Killzone SF, Infamous) and of course Multiplats like Watchdogs which look outstanding.

I don't think I've ever bought a console launch day, I've already put a deposit of £20 at Game.

I am ready.
Angeljuice  +   994d ago
Sorry double post
#1.1.3 (Edited 994d ago ) | Agree(9) | Disagree(4) | Report
1OddWorld  +   994d ago
Getting the system at launch has benefits and bragging rights. Its not all bugs and kinks and no games.

I have done it both ways and buying any Playstation at launch has been a sound investment. I cant say the same for Xbox due to the 360's launch, but I dont believe they will suffer those same mistakes this time around.
Angeljuice  +   994d ago
If everyone followed your example and waited a year,every console ever released would fail! I've already put a deposit down on a ps4, I'll be there day one.

Launch PS3's were the best (in terms of features). 4x usb, B/C, ability to install Linux, card readers.
When they drop the price they generally drop a few features.
#1.1.5 (Edited 994d ago ) | Agree(22) | Disagree(4) | Report
ABizzel1  +   994d ago

I try so hard to wait a year (or a good bundle / price drop), but the temptation is just too strong.

(hides in a corner)

*I'm just so weak*
PiperMCFierceson   994d ago | Spam
xHeavYx  +   994d ago
As a PS3 guy,I really hope Sony has some inside info regarding the next Xbox, or else all this trolling will backfire
memots  +   994d ago
I have done that on every console as well.

But i think this time i will get ps4 day one.
I like how its going to complement the Vita and how the console will do 3d.
ScepticTankAvenger  +   994d ago
I'm going to end up buying the PS4 at launch. Unless Microsoft shows some insane exclusives today, I'm probably gonna wait until I need to get one.
MikeyDucati1  +   994d ago
Yea I agree. I normally wait a year. I don't like buying first gen of the next gen. I like to wait until all the kinks are worked out.
sikbeta  +   994d ago
Since this day and going forward all the attention goes to the Next XBOX!
loulou  +   994d ago
i knew this was a playstationlifestyle blog before i even clicked...

anyway, seeing as sony have "trolled" the xbox announcement. i have decided not to watch it, but am going to put sonys troll teaser on repeat on youtube, and watch it for 1 hour solid.

sony are the best..........
deafdani  +   994d ago
If only I could have your restaint and self-discipline. Sadly, I don't, at least not when it comes to Nintendo consoles. Always buy them as soon as I can.

For the PS4 I will wait, though. A year or so, probably.

Next Xbox? The chances of me getting it are pretty slim, unless they say something today or at E3 that blows my brains off.
JuleyJules  +   994d ago
I have a feeling lots of people will do as you do. That is precisely why though everyone thinks the Wii U has failed because people are waiting for the big games. Developers see that and shy away from the systems. Then it's harder for sales to happen but I do get why you'd want to wait to see what happens. Besides it sounds like most games will come out for PS3/360 at the same time as the PS4/X1. That is not going to help Sony/MS convincing people to upgrade.
MysticStrummer  +   993d ago
Sony didn't need to bother trolling. MS trolled themselves today.
iamlegend9999  +   994d ago
I was thinking about getting both. But ima have to start saving now.
ps3_pwns  +   994d ago
it makes sense to get the ps4 first as it has free online and more exclusives as well as blueray player to so those of you with an hdtv can get the full use out of your entertainment center. without blueray player your not maximizing your entertainment center purchase.
condemmedman  +   994d ago
How can the ps4 have more exclusives? It's not out yet! And the next box will more than likely have blue ray player.!! :-\
InMyOpinion  +   994d ago
@condemmedman - Nevermind him, he's stuck in auto-troll.
sikbeta  +   994d ago
Too many PS3 games coming this year, so IMO there is no point to get a PS4 at launch, will play TLoU, BTS, GT6 and then if more PS4 games comes out I'll make the big jump...
WeMilk   994d ago | Spam
SilentNegotiator  +   994d ago
Why does every first comment have to be "I can't wait! Day one!" or "I'm getting both! YAY gaming!"?

Can't people comment about the story since this is the comments section for a story?
AngelicIceDiamond  +   994d ago
Nope, because its usually a troll comment. The first comments are usually "PS4 will pwn the next box" MS doesn't stand a chance PS4 4 life."

It gets old...
#1.4.1 (Edited 994d ago ) | Agree(20) | Disagree(9) | Report
FunkMacNasty  +   994d ago
@ SilentNegotiator,

Have you READ most of the comments on most N4G articles... I don't even think most people here can actually read, let alone comprehend and put forth a coherent opinion about anything that is not black and white...or pro-Sony
#1.4.2 (Edited 994d ago ) | Agree(14) | Disagree(5) | Report
biRdy  +   994d ago
People just type a generic but acceptable comment just to get agrees I suppose.
#1.4.3 (Edited 994d ago ) | Agree(5) | Disagree(0) | Report
ZigZagLagger  +   994d ago
I wont get either because my PC is already better...most likely.
chrismichaels04  +   994d ago
12 hours before the big Xbox show and Sony is still stealing the spotlight. Fantastic marketing strategy by Sony these past few months leading up to E3.
ramiuk1  +   994d ago
i be getting both also i imagine as with this gen there is games on certain systems that are must play games.
just hope there isnt a must subscription as i not sure i could pay both .
its bad enough with MS charging per user(live should be per console if at all)
i just hope the ps4 pad is better on thumbs as i used to get really bad cramp on ps3 pad.
TrendyGamers  +   994d ago
Kaz MacGrath, awesome.
doctorstrange  +   994d ago
If anyone can steal thunder, Kaz MacGrath can

Edit: @Root - I can't, you can't, ordinary people can't. Kaz can.
#2.1 (Edited 994d ago ) | Agree(14) | Disagree(9) | Report | Reply
Root  +   994d ago

You can't catch sound :)
Why o why  +   994d ago
Kratos can. Mind yourself
abzdine  +   994d ago
they are agressive, it costs nothing and it works!
Wedge19  +   994d ago
Stealing thunder is great. I really think that Micro was not ready for Sony to announce so early, and Sony is now taking full advantage of that.
greenpowerz   994d ago | Trolling | show | Replies(1)
stage88   994d ago | Off topic | show
DoesUs  +   994d ago
Very very clever marketing by Sony. They're on fire this year. Trending more than Xbox also which is a very good sign for them.
Wedge19  +   994d ago
I am not an XBox fan, but I hope that it does well for the simple fact that competition breeds evolution, advancement, and ingenuity. Both consoles and companies can only get better when spurred on by the competition of the other.
Anon1974  +   994d ago
Um..does anyone actually know how Google's ad placement works? If you do a search, Google will hit you with related advertisements. Obviously if you're searching for next gen console information, the only ads our there currently for any type of "next-gen" console are going to be the PS4's ads.

I love how they make this out like Sony's doing this on purpose just to troll the Xbox instead of Google just feeding you these ads because they're related to your search.
Root  +   994d ago
People wanted advertising from them....they got it

Besides if Microsoft had a chance to take a swing at Sony they wouldn't even hesitate
#4 (Edited 994d ago ) | Agree(36) | Disagree(7) | Report | Reply
decimalator  +   994d ago
and they do, every chance they get
doctorstrange  +   994d ago
Yeah, that's business. And I'm sure MS will make some jokes at their show, like that they're actually showing the thing.

I'm all for it as long as it doesn't get really nasty. At this stage it's funny.
WeMilk   994d ago | Spam
decimalator  +   994d ago
Don't underestimate the weight of Call of Duty. As much as "real gamers" might hate it, 20+ million quasi-gamers buy that shit every year. If there is some full exclusivity, even just for some DLC, Microsoft is going to be golden.
Qrphe  +   994d ago
>some full exclusivity

Minato-Namikaze  +   994d ago
MS had Timed Exclusivity this gen on DLC and helped NONE, lol. Multiplats and DLC doesnt sell consoles. Thats been proven time and time again. If MS wants to sell consoles then they are gonna need exclusive games.
denawayne  +   994d ago
Wait, you have proof that timed exclusives didn't help Xbox?
Minato-Namikaze  +   994d ago

Sales are pretty much flat for both systems when it comes to timed exclusive DLC. Which is different from timed exclusive full games.
dedicatedtogamers  +   994d ago
Microsoft has had timed CoD DLC on multiple games as well as preferential treatment from Activision and yet the sales for the CoD franchise is still about 60/40 in the 360's favor. It still sells tens of millions on the PS3.
ape007  +   994d ago
i don't think real gamers hate fantastic addictive gameplay
You replied to the wrong guy, he's talking about Call of Duty...
FunkMacNasty  +   994d ago
"real gamers" like CoD too. I'm definitley sick of it, but I had my CoD love affair.

I can't stand that you cant be considered a "real gamer" around here unless all you play is ps3 exclusives and obscure JRPG's and RTS games.

"real gamers" don't play games because they're "innovative" or to "support talented developers", that sh*t's for hardcore nerds with agendas.. real gamers play games because they're fun, so if a real gamer is having fun playing a CoD game, then so what?
BeZdaBest  +   994d ago
in my eyes if you play alot of different genres(yes including fps but not limited to it)
at least on more than one console... you a hardcore gamer.

level of gaming in my opinion...

Fiends = people who collect, savagly rapes games until the disc are dust play on all consoles and has about 500 plus games

hardcore = mainly the fans of gaming in general..they buy the games they like regardless of console/graphics (below 300 games)

core = the fans of certain systems..(below 150 games)

casual = people who play less than 3 hours a week.. (below 20 games)
#5.5.1 (Edited 994d ago ) | Agree(4) | Disagree(0) | Report
BOLO  +   994d ago

No...But the RROD certainly helped 360's numbers.
dbjj12088  +   994d ago
I love the competition.
thedon8982z  +   994d ago
Me to,it feels dame good to see Sony striking at Microsoft every chance they get,they should have done this back at the launch of ps3. I guess now Sony is out for blood...KEEP UP THE GOOD WORK!!!!
GameCents  +   994d ago
Double edged sword. I don't wanna see crying when microsoft plays dirty.
Silly gameAr   994d ago | Trolling | show
thedon8982z  +   994d ago
Right, Microsoft always plays dirty been doing it since the early days of windows!!!!
jjb1981  +   994d ago
Call of Doody, with any exclusivity will have a lot of weight on people's decisions on which system to own.
Relientk77  +   994d ago
Thats funny, smart stuff right there
from the beach  +   994d ago
sigfredod  +   994d ago
Glad Sony finally agressive with the PS brand way to go
imt558  +   994d ago
Go Sony, go!!!! Sony be good!!!:)
ichimaru  +   994d ago
what did I just read
BOLO  +   994d ago
Xbot does not compute...Loading...Please wait.
NateCole  +   994d ago
Xbot does not compute...Loading...Please wait...RROD
GusBricker  +   994d ago
Looked more like a square to me. If you're going to attack your competition, don't be pussies about it. Just do it.
ichimaru  +   994d ago
sony's "safe trolling"
NatureOfLogic  +   994d ago
I really like how sony is advertising the PS4, and now since PS3 is the best selling HD console, I'd like to see them toss that around a little at E3.
MasterCornholio  +   994d ago
Nintendo screwed up the Wii U which is why i wont be getting it. But it appears to me that the PS4 and the 720 will be very similar which is why i will probably only buy one of them. At the moment im leaning towards the PS4 because i hate paying for online and i love Sony franchises. But if Microsoft does an amazing job with the reveal tomorrow i might change my mind.
joefrost00   994d ago | Trolling | show
IIZANGETSUII  +   994d ago
Oh boy, Sony making desperate moves this is so funny
WeMilk   994d ago | Spam
Aceman18  +   994d ago
i think the people who say that this is a desperate move are in fact desperate themselves for suggesting this.

this is smart advertising. if this is what you people call desperate then what M$ did with the boat thing when PS3 was launching was also desperate. it works both ways.
#16.2 (Edited 994d ago ) | Agree(13) | Disagree(9) | Report | Reply
Oner  +   994d ago
I was just about to post/say the same thing is the article from right here on N4G ~

And a link to the video ~

Funny how some "gamers" seem to have short term memory when it pertains to real facts here...
Aceman18  +   994d ago

and the first two comments say smart move by microsoft lol. i love the double standard on this site.

that was considered smart while this is considered desperate. i think this was the worst generation in all my 30+ gaming years.
IIZANGETSUII   994d ago | Immature | show
creized1  +   994d ago
Desperate? lmao..
They are so calm with everything that they don't even stress right now at all.

Kaz is sitting in his office right now with his legs on the desk and his hands behind his head.
Its that real.
CEOSteveBallmer  +   994d ago
Wow a dude who loves bleach which is japanese hates a japanese company which is undeniably the best when it comes to making "many" exclusive games. May I remind you that your beloved anime is not found on your "Oh so mighty Xbox". We don't need you here. Oh and Naruto is better
2pacalypsenow  +   994d ago
Yeah like driving a boat with a Huge Sony logo in front of a Xbox 360's release .... O wait....... MS did that
#16.5 (Edited 994d ago ) | Agree(1) | Disagree(0) | Report | Reply
PigPen  +   994d ago
The way Sony trying to keep the hype up is smart, but it also look like acts of desperation. Microsoft has laid low with the reveal of its console up until now. Nintendo has kept quiet on its games. But all eyes will be on the Microsoft reveal as it was with the Nintendo and Sony reveal.
CBaoth  +   994d ago
but when MS
rented out a barge with I heart Xbox signs, passed out chairs with "too late" printed on them, and had people literally blowing whistles from rooftops for the PS3 European launch that wasn't juvenile and borderline desperate? Fact is they all do it, and you're right - it's smart advertising. Can't wait for tomorrow!
00  +   994d ago
it's not desperate it's smart
MS was trying to take away notice from the PS4 reveal, it's not surprising Sony would try and do the same thing.
PigPen  +   994d ago
You don't have to convince me. I see it a little different from here.
ThatCanadianGuy514  +   994d ago
Author clearly doesn't understand how google ads work.
younglj01  +   994d ago
What if Sony reveal gameplay of The Last Guardian tomorrow after/before MicroSoft reveal of the next Xbox?

With so many small digs at MicroSoft lately I could see Sony showing something or announcing something huge tomorrow.
waltyftm  +   994d ago
Very funny, advertising at it's best.
DEEBO  +   994d ago
i think turning the other cheek is out the window.if you're not 1st you're 's not letting MS bully them around this came out strong last time.the result,half of sony customers jump over to xbox.good thing sony brand is strong and was able to stand good marketing and MS deep it's all out war.
SpinalRemains  +   994d ago
SONY doesn't have anything to do w/ those PS4 ads during an XBox inquiry lol.

They do howerever have everything to do w/ the other stuff
00  +   994d ago
Sony and MS are going to fight hard to bring consumers over to there side, Lots of good stuff is coming.
Mathew9R   994d ago | Spam
ebreda  +   994d ago
I'll pre-order both as soon as they hit Amazon.
All I wanna know is wich one will hit the market earlier.

Can you imagine if the release dates are exactly the same? Those huge lines in front of BestBuy and Gamestop would be *really* huge. And it would be fun to see which console the early adopters would be going for.

If anything, it would make for a fun night.
DivineAssault  +   994d ago
I will be waiting on PS4 & the nx box will be secondary if i even get it.. Sony gives me games i wanna play while MS gives halo, gears, n forza.. No thanks, ill gladly take PS4.. I dont think them showing this was trolling but whatever.. Jus keep in mind what sony has in their machine during the unveiling tomorrow.. Cool apps cant beat cool games imo
jakmckratos  +   994d ago
Beyond the box? What the hell sony you showed everything BUT the box.
Angeljuice  +   994d ago
They're just Saying PS4 is greater than NextBox (Beyond the box). And they still showed their box before m$ did !
#27.1 (Edited 994d ago ) | Agree(1) | Disagree(8) | Report | Reply
ThatsGaming  +   994d ago
They are just targeting xbox because they are scared. If they had nothing to fear then they would focus on their product.
Urusernamesucks  +   994d ago
Lol well said.
JayD-1K  +   994d ago
I think that was the point!
the "box /shell" just HOLDS the components. the real important parts are the innards and the software that makes it all work!
bunfighterii  +   994d ago
So they're bidding on MS's Adwords, who gives.
FrigidDARKNESS   994d ago | Trolling | show
Belking   994d ago | Trolling | show
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