Oct. 18 - KGO - All eyes are on San Francisco as Sony prepares to launch its newest game console, the PS3. Ahead of Sony's big announcements tomorrow, there are parties galore -- a celebration for Bay Area companies that have been preparing for a new generation of games.
Electronic Arts is the world's leading video game publisher, based on the Peninsula in Redwood Shores. The company is having a private party tonight to show off its new games for the PS3. The PS3 launches next month, but EA is already showing off four games that display PS3's next generation technology. The PS3 will be cutting edge and a little bit pricey. It's sure to usher in a new battle over video game supremacy.