"Word association is powerful. When certain words with negative connotations are associated with your product or brand, it can cause massive damage to the product’s image and reputation. Certain words can be associated with your product after they are repeated over and over for a certain amount of time. For example: “Nintendo = kiddy” or “Wii brand = Weak graphics”.
There is an old saying: If people hear something repeated enough times, they may start believing it. Regardless if it’s true or false.", writes NotEnoughShaders.