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The Divnich Tapes: Why EA's Marketing Brawn Should Entice Take-Two

From the article by simExchange analyst Jesse Divnich:

"The video game industry has been watching the recent Take-Two/Electronic Arts takeover battle closely, with some observers expressing surprise when Take-Two's board of directors rejected Electronic Arts' (EA) $26 per share offer.

It's difficult to tell if that refusal is ultimately a good decision - and I will give Take-Two's recent upper-management change the benefit of the doubt - as not enough time has passed to accurately gauge their success.

But it is still clear within the data that EA is the king of game release execution, and we'll take a look at Army Of Two's release this month to see why a strong and pervasive marketing campaign can even overwhelm lukewarm reviews and lead to success."

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gamasutra.com
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