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Could 'Free to Play' work on consoles?

Geekpulp interviews Todd Sitrin, Vice President of Global Marketing for EA Sports. Regarding the two new IP's in the works, and the fact that EA are experimenting with different business models and might even look at the free to play scheme on consoles that they are using with Battlefield Heroes and Fifa Online 2.

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http://www.geekpulp.co.nz/2008/03/20/full-todd-sitrin-interview/

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