GamesIndustry.biz writes: "With a 40 per cent lift in UK Xbox 360 sales for the first two days following the recent price cut, Microsoft's strategy has certainly reaped immediate rewards. But continued momentum in the coming weeks and months is essential if the platform is to make the mass-market impact its creator claims it will.
With the Arcade pack now undercutting the Wii at GBP 159, Microsoft believes it has hit the price 'sweet spot' that will, in the words of Xbox Europe boss Chris Lewis, "open the mass-market floodgates".
But in part two of the GamesIndustry.biz interview with Lewis, he argues that, rather than Wii's focus on accessible games for all, the Xbox 360's family-friendly entertainment features will make the difference. As well Lewis talks casual content and Sony's Blu-ray position."